NBCUniversal announces the latest innovation in LED production lighting, NBCUniversal LightBlade. In partnership with Cineo Lighting, this new line of high performance lighting combines NBCUniversal’s decades of production and broadcast experience with Cineo’s award-winning proprietary technologies. These new products will debut at Cine Gear Expo on Stage 14, Booth # S126.
“Advancements in LED technology are allowing greater capabilities in production lighting, and we’re excited to be at the forefront of that movement,” said Jamie Crosbie, VP of Studio Services at NBCUniversal. “NBCUniversal LightBlade LED production lighting provides outstanding color, along with the ability to have each NBCUniversal LightBlade individually DMX controlled.”
“From its inception, Cineo’s charter has been advancing the art of motion picture, television and broadcast production through application of innovative lighting technologies,” said Rich Pierceall, CEO of Cineo Lighting. “Working with NBCUniversal to achieve this goal is both an honor and great opportunity to actively integrate lighting into the production process.”
At Cine Gear, three different NBCUniversal LightBlade configurations will be on display: the LB50 stand-alone linear source, the LB1K, an integrated 4’ x 4’ soft source, and the LightBlade Ladder Light, which continues the familiar form factors of NBCUniversal’s backdrop lighting system. The lightweight 1.5” x 48”, 50 watt light engines are designed to operate in a variety of physical layouts, including stand-alone operation. NBCUniversal LightBlade products are versatile, lightweight, silent and flicker-free, and built to endure the wear and tear of staging and production.
NBCUniversal LightBlade products feature reference-quality variable white light from 2700K to 6500K. They have superior color rendering with typical CRI>90, R9>95, and a saturated color engine that works creatively with high-CRI white light. Additional products are being developed for use on location and on stage.
Sinners and Saints Adds Apple Pie To Its Branded Menu
Bicoastal Sinners and Saints--the multidisciplinary studio overseen by managing director/executive producer Heather Heller, and partners/EPs Yann Henric and Thomas Carroll--has added Apple Pie Tabletop to its roster for branded content. Known for its food and beverage content creation, Apple Pie comprises the husband-and-wife team of director/DP Gene Dubin and director/art director Alisa Volodina. In addition to representation, the move expands Apple Pie’s production capabilities through the combination of its centrally located full-service studio in New York and a newly established mobile studio in Los Angeles. Apple Pie recently teamed with Sinners and Saints on a Wienerschnitzel project created by Innocean.
“We believe that our dual studio strategy positions us uniquely in the competitive landscape of food and beverage storytelling,” said Heller. “By blending the artistry of the New York studio with the flexibility of our Los Angeles location, we can tailor our productions to meet the unique demands of each project, regardless of geography.”
“Working with Sinners and Saints in the demanding field of tabletop was an absolute pleasure,” shared Apple Pie Tabletop in a joint statement. “Warm welcome, unwavering support and dedication--everything a director can ask for. The entire experience was both enjoyable and rewarding. We will not miss an opportunity to collaborate with them again.”
“The first thing you notice is that Apple Pie has beautiful work,” Heller observed. “Having worked with them, I can say that Gene and Alisa are extremely meticulous and detail-oriented; their combination of talent and agility appeals to agencies and clients.” Also appealing to Heller is Apple Pie Tabletop’s brisk international... Read More