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    NBC’s “This is US” Tops Coveted Youth Demographic In Last Week’s Nielsens

    By SHOOTUpdated:No Comments2801 Views
    This image released by NBC shows Milo Ventimiglia in a scene from the series, "This Is Us." (Ron Batzdorff/NBC via AP)

    By David Bauder, Television Writer

    NEW YORK (AP) --

    NBC’s personality-oriented drama “This is Us” received the latest confirmation of its status as a freshman yet, ranking as the No. 1 prime-time show last week for the first time among youthful viewers desired by advertisers

    Counting all viewers, the Nielsen company said the show ranked fifth.

    In a cluttered marketplace where it is hard for new programs to break through and get attention, “This is Us” is a rarity for the broadcast networks for its status as an instant hit. The show had 9.6 million viewers on NBC last Tuesday and, in a sign viewers are making a habit of seeking it out, gained nearly 5 million more viewers each of the last two weeks when people who watched on a delayed basis within three days are counted in.

    Oddly, another freshman series that airs at the same time — CBS’ “Bull” — had more viewers last week. “Bull” has the edge of airing directly after television’s most popular show, “NCIS.”

    ABC newsman David Muir landed in the top 10 with his interview of President Donald Trump, which was seen by 7.5 million people.

    CBS easily won the week in prime time, averaging 7.5 million viewers. ABC had 5 million viewers, NBC had 4.2 million, Fox had 3.6 million, Univision had 1.9 million, the CW had 1.52 million, Telemundo had 1.51 million and ION Television had 1.4 million.

    Fox News Channel was the week’s most popular cable network, averaging 3.35 million viewers in prime-time. ESPN had 2.31 million, HGTV had 1.67 million, BET had 1.66 million and TBS had 1.64 million.

    NBC’s “Nightly News” topped the evening newscasts with an average of 9.4 million viewers. ABC’s “World News Tonight” was second with 9.1 million and the “CBS Evening News” had 7.9 million viewers.

    Below are primetime viewership numbers compiled by Nielsen for Jan. 23-29. Listings include the week’s ranking and viewership.

    1. “NCIS,” CBS, 16.21 million.

    2. “60 Minutes,” CBS, 11.51 million.

    3. “NCIS: Los Angeles,” CBS, 11.29 million.

    4. “Bull,” CBS, 11.18 million.

    5. “This is Us,” NBC, 9.63 million.

    6. “Grey’s Anatomy,” ABC, 9.59 million.

    7. “The Big Bang Theory,” CBS, 9.35 million.

    8. “NCIS: New Orleans,” CBS, 9.18 million.

    9. “Madam Secretary,” CBS, 8.71 million.

    10. “Kevin Can Wait,” CBS, 8.62 million.

    11. “Scorpion,” CBS, 7.77 million.

    12. “Man With a Plan,” CBS, 7.69 million.

    13. “Scandal,” ABC, 7.62 million.

    14. “President Trump Interview,” ABC, 7.5 million.

    15. NFL Football: Pro Bowl, ESPN, 7.45 million.

    16. “Chicago Fire,” NBC, 7.38 million.

    17. “The Bachelor,” ABC, 7.36 million.

    18. “Hawaii Five-0,” CBS, 7.14 million.

    19. “Blue Bloods,” CBS, 7.13 million.

    20. “The Big Bang Theory” (Monday, 9:30 p.m.), CBS, 7.11 million.

    Tags:NBCNielsenThis is Us



    Growth Brings Growing Pains–and Bots–To Bluesky

    Sunday, December 22, 2024

    Bluesky has seen its user base soar since the U.S. presidential election, boosted by people seeking refuge from Elon Musk's X, which they view as increasingly leaning too far to the right given its owner's support of President-elect Donald Trump, or wanting an alternative to Meta's Threads and its algorithms.

    The platform grew out of the company then known as Twitter, championed by its former CEO Jack Dorsey. Its decentralized approach to social networking was eventually intended to replace Twitter's core mechanic. That's unlikely now that the two companies have parted ways. But Bluesky's growth trajectory — with a user base that has more than doubled since October — could make it a serious competitor to other social platforms.

    But with growth comes growing pains. It's not just human users who've been flocking to Bluesky but also bots, including those designed to create partisan division or direct users to junk websites.

    The skyrocketing user base — now surpassing 25 million — is the biggest test yet for a relatively young platform that has branded itself as a social media alternative free of the problems plaguing its competitors. According to research firm Similarweb, Bluesky added 7.6 million monthly active app users on iOS and Android in November, an increase of 295.4% since October. It also saw 56.2 million desktop and mobile web visits, in the same period, up 189% from October.

    Besides the U.S. elections, Bluesky also got a boost when X was briefly banned in Brazil.

    "They got this spike in attention, they've crossed the threshold where it is now worth it for people to flood the platform with spam," said Laura Edelson, an assistant professor of computer science at Northeastern University and a member of Issue One's... Read More

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