NBC Olympics, a division of the NBC Sports Group, selected Sony Electronics to provide broadcast and production equipment for its production of the Games of the XXXII Olympiad, held in Tokyo, Japan, from July 23–August 8.
NBC Olympics’ crews are using nearly 100 Sony cameras to capture footage at event venues and record athlete interviews, press conferences, and other assignments that require studio and portable recording and capture. A selection of the Sony cameras, including the HDC-3500, are being used for IP-enabled transmission, while the rest will operate in SDI. The camera roster also features Sony’s HDC-5500 and HDC-3500 4K/HDR, high-frame rate studio cameras for slow-motion replay footage, along with XDCAM® camcorders including the PXW-Z750, PXW-Z450, PXW-X400 and PXW-Z280.
NBC Olympics is deploying several of Sony’s production switcher models–including the flagship XVS-9000 4K/3G/HD IP-ready switcher and the XVS-8000 and XVS-6000 4K/3G/HD video switchers designed for IP- and SDI-based production. Many of the switchers are being used in an IP-based environment and several will be designated for 1080P HDR production.
The switchers handle feeds from each sports venue to NBC Olympics’ production facility inside NBC Olympics’ International Broadcast Center in Tokyo, as well as originate HD cable coverage across NBCUniversal’s various networks and platforms. NBC Olympics is also using hundreds of Sony’s professional monitors.
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More