Native Content and Schrom & Co. have formed a partnership for tabletop commercials and digital content. The new alliance enables Native to expand its talent offering to include the tabletop category, and provides Schrom & Co. with a West Coast base of operations and a direct line to Native’s network of brand and agency clientele.
Director/cinematographer Michael Schrom’s award-winning work includes commercials for assorted brands including Nikon, Neutrogena, Folgers, Miller, Kraft, General Mills, Coca-Cola, Johnson & Johnson, Dunkin’ Donuts, and Heineken. Also on Strom & Co.’s creative roster is director/DP Anneke Schoneveld, whose focus is food storytelling.
On Native’s directorial roster are Rob Cohen, Gary McKendry, Ben Briand, The Work, Tom Dey and Prmry. Its management team includes founding partner/executive producer Tomer DeVito and partner/EP Susan Rued Anderson in Los Angeles, and Chris Messiter, partner/director of development in New York. Native partners with veteran feature film producer Michael Costigan in film division COTA, with Costigan as EP.
“Michael Schrom and Carl Sturges [Schrom & Co.’s president/EP] have been innovating in the tabletop business for many years, including being the first to embrace digital photography and other new technology, and emerging media platforms,” said Messiter. “Schrom & Co. has always been ahead of the curve in both creative applications and the way business is done. Our new affiliation adds key capabilities to our integrated offering, and will let us achieve new benchmarks by delivering comprehensive creative and production solutions to our clients.”
Sturges noted, “We see enormous potential with Native’s access to unique clients and their ability to further our production capabilities on the West Coast.”
