Havas Media has named Nathan Woodman its U.S. chief data offficer. In this role, he will develop strategy across Havas Media and oversee teams that deliver clients a competitive advantage supported by data, analytics, and optimization. Based in Boston, Woodman will report to Colin Kinsella, CEO, North America of Havas Media. Michael Kaushansky, who previously held the position of U.S. chief data officer of both Havas Media and Havas Creative, now will serve as U.S. chief data officer of Havas Creative and president of Helia, a Havas network digital agency.
Woodman will deliver measurement-first, data-driven media strategies to Havas Media’s entire U.S. client roster. Leading a team of over 80 experts, he will add speed to the transformation Havas Media already brings to its clients. Employing Havas Media’s proprietary technology, Woodman will cultivate an agnostic, agile, and GDPR-compliant approach to data across the agency.
“Nate’s an innovator on the highest level who will bring increased firepower as we continue to grow,” said Kinsella. “He knows that the real value of data lies in its ability to create meaningful connections for brands and their audiences. We know Nate will effectively drive our clients’ sales and maximize the value of their marcom efforts.”
Woodman returns to Havas Media from IPONWEB, where he served as SVP strategic development and GM of Demand. Prior to that, he served as chief operating officer of Adnetik/Digilant, an affiliate of Havas, and SVP corporate development at Havas Digital in Boston. As a member of Havas Digital’s global strategy team back in 2007, Woodman played an instrumental role in positioning Havas Digital as the first global holding company with a Trading Desk capability.
“I returned to Havas Media because of its ability to consistently create meaningful strategies and execute them flawlessly across channels for clients,” said Woodman. “The Havas Media team is world-class; it has the consumer at the heart of every strategy and possesses the right tools to reach them.”
Oscar and Emmy-Winning Composer Kris Bowers Joins Barking Owl For Advertising, Branded Content
Music, audio post and sonic branding house Barking Owl has taken on exclusive representation of Oscar and Emmy-winning composer Kris Bowers for advertising and branded content.
Bowers’ recent film scores include The Wild Robot and Bob Marley: One Love, alongside acclaimed past works such as The Color Purple (2023), King Richard and Green Book. His contributions to television are equally impressive, with scores for hit series like Bridgerton, When They See Us, Dear White People, and his Daytime Emmy Award-winning score for The Snowy Day.
In addition to his work as a composer, Bowers is a visionary director. He recently took home the Academy Award for Best Documentary Short Subject for his directorial work on The Last Repair Shop. The emotionally touching short film spotlights four of the people responsible for repairing the musical instruments used by students in the Los Angeles Unified School District (LAUSD). The Last Repair Shop reflects the positive influence that musical instruments have on the youngsters who play them, and the adults in the LAUSD free repair service who keep them working and in tune.
Barking Owl CEO Kirkland Alexander Lynch said of Bowers, “His artistry, diversity of style and depth of storytelling bring an unparalleled edge to the work we create for global brands. His presence on our roster reflects our continued commitment to pushing the boundaries of sound and music in advertising.”
Johanna Cranitch, creative director, Barking Owl, added, “Kris first caught my attention when he released his record ‘Heroes + Misfits’ where he fused together his jazz sensibility with a deeply ingrained aptitude for melody, so beautifully.... Read More