Nathan James Tettey, a noted U.K. music video director, is taking up the role of creative director at Untold Studios. Also assuming a creative director’s position at the London-based content studio is Iona Goulder.
Tettey joins from Warner Records where he was head of creative. He made his name directing numerous high-profile music videos including “Own It” by Stormzy, Ed Sheeran and Burna Boy, and “Only You” by Drake and Headie One. Tettey’s body of work has had well over 100 million YouTube views to date.
Early in his production career, Tettey worked at Partizan and Blink and he founded Dirty Works. At Untold, Nathan will work across TV, music and advertising, and will continue to collaborate with artists on their music videos.
The accomplished Goulder meanwhile as creative director at untold is responsible for developing Gen Z-focused, original content for digital platforms, brands and commissioners.
Goulder recently returned from L.A. where she was VP and creative director at Kyra TV. During her time at Kyra, Goulder developed and launched new IP and original content across the network, including the hugely successful, unscripted Youtube show NAYVA.
Goulder has consistently developed Gen Z original content in collaboration with brands such as Nike, Converse, Beats by Dre, Hewlett-Packard, Google, Rimmel and Aussie Hair. She previously worked at Amuse, part of VICE Media Group, and adidas, where she was sr. content strategist.
