Entertainment marketing agency Wild Card Creative Group has brought Nathan Carver aboard as creative director of its creative content studio, 3AM. Reporting to 3AM executive creative director Tynesha Williams, Carver will collaborate with all departments to ideate and execute campaigns that immerse audiences into entertainment, gaming and brand worlds through social, digital, experiential and content-driven creative.
Carver previously served as one of the lead content creators for Netflix brand social at global creative agency Sid Lee. As associate creative director, he led campaigns and fan-centric content for The Midnight Sky, El Camino, Narcos, Ozark and Stranger Things. In addition to his entertainment work, Carver has developed brand campaigns for Dos Equis, ESPN, Twitter, Google, McDonald’s, Procter & Gamble, and Dickies for Sid Lee and companies like R/GA and Possible.
Williams said, “Nathan is a sharpshooter. A true conceptual heavyweight with a keen eye for design. His penchant for world building and innovative content makes him an essential addition to the 3AM team. We’re excited for the creative energy and forward thinking he’ll bring to our clients.”
As a division of Wild Card Creative Group–a full service agency catering to clientele ranging from film, television and streaming to gaming, brands and more–content innovation studio 3AM focuses on “worldbuilding” to engage audiences globally. Recent 3AM projects include the 2021 Oscar campaign, adidas x Tyler “Ninja” Blevins’ “Time In” campaign, and social campaigns for Fatherhood on Netflix, No Sudden Move on HBOMax, TNT’s Animal Kingdom and Freeform’s most watched series premiere, Cruel Summer.
Review: Malcolm Washington Makes His Feature Directing Debut With “The Piano Lesson”
An heirloom piano takes on immense significance for one family in 1936 Pittsburgh in August Wilson's "The Piano Lesson." Generational ties also permeate the film adaptation, in which Malcolm Washington follows in his father Denzel Washington's footsteps in helping to bring the entirety of The Pittsburgh Cycle — a series of 10 plays — to the screen.
Malcolm Washington did not start from scratch in his accomplished feature filmmaking debut. He enlisted much of the cast from the recent Broadway revival with Samuel L. Jackson (Doaker Charles), his brother, John David Washington (Boy Willie), Ray Fisher (Lymon) and Michael Potts (Whining Boy). Berniece, played by Danielle Brooks in the play, is now beautifully portrayed by Danielle Deadwyler. With such rich material and a cast for whom it's second nature, it would be hard, one imagines, to go wrong. Jackson's own history with the play goes back to its original run in 1987 when he was Boy Willie.
It's not the simplest thing to make a play feel cinematic, but Malcolm Washington was up to the task. His film opens up the world of the Charles family beyond the living room. In fact, this adaptation, which Washington co-wrote with "Mudbound" screenwriter Virgil Williams, goes beyond Wilson's text and shows us the past and the origins of the intricately engraved piano that's central to all the fuss. It even opens on a big, action-filled set piece in 1911, during which the piano is stolen from a white family's home. Another fleshes out Doaker's monologue in which he explains to the uninitiated, Fisher's Lymon, and the audience, the tortured history of the thing. While it might have been nice to keep the camera on Jackson, such a great, grounding presence throughout, the good news is that he really makes... Read More