Publicis New York has tapped retail and shopper marketing leader Nancy Shamberg to serve in the new role of sr. VP, group commerce director. She reports directly to Publicis New York CEO Carla Serrano and EVP, managing director Adam Hunt. Shamberg comes directly from TPN in Chicago, an Omnicom company, where she was managing director, shopper marketing. Shamberg’s skill and expertise expand the scope and scale of the Publicis Retail and Commerce Marketing discipline.
With almost two decades of leadership experience in retail and shopper marketing, Shamberg is widely recognized as a thought-leader in the shopper marketing space. She has overseen multi-million shopper marketing budgets for some of the most respected retail and CPG brands including The Clorox Company, Conagra, Frito- Lay, and Albertsons/Safeway. At TPN, Shamberg also played a significant role in business development. She additionally oversaw TPN’s San Francisco office. Shamberg is a frequent industry speaker and guest lecturer, including engagements at Shopper Marketing Expo, League of Leaders for Shopper Marketing Industry and Path to Purchase Summit.
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More