The NAB Show has partnered with Kaleidoscope, the largest community for virtual reality (VR) creators, to host the inaugural Kaleidoscope VR Showcase at NAB Show, which will take place April 18–21 in Las Vegas.
The Kaleidoscope VR Showcase at NAB Show will feature groundbreaking virtual reality films and immersive experiences, which hail from North America, Europe, South America and beyond. For the first time, NAB Show attendees will have the opportunity to travel to virtual worlds and experience the most innovative narrative, environmental and interactive content.
“With the rapid evolution of media and entertainment, it’s clear that virtual reality will play a prominent role in the future of film and broadcasting,” said NAB EVP of Conventions and Business Operations Chris Brown. “Kaleidoscope will be a major highlight of our virtual reality educational programming–we can’t wait to see what this next generation of artists brings to the NAB Show floor.”
Founded in 2015 by entrepreneur René Pinnell and former Industrial Light & Magic technical director Michael Breymann, Kaleidoscope empowers independent VR artists and works to promote the visibility of VR as the new frontier of film and entertainment. Previous to its involvement with NAB Show, the inaugural Kaleidoscope VR Film Festival toured across the North American continent, visiting 10 cities that included Austin, Los Angeles, New York, Vancouver, and more in 2015.
“As the home of unique and award-winning virtual reality content and artists, Kaleidoscope is thrilled to bring this new frontier of experiential entertainment to NAB Show,” said René Pinnell, co-founder of Kaleidoscope. “The success of our North American tour highlighted the resounding interest in this medium, and the artists that are its pioneers. There’s no better place to showcase this extraordinary movement in media than at NAB Show.”
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More