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    MZM Drives A Chevy Cobalt For C-E

    By SHOOT StaffUpdated:No Comments1616 Views
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    CLIENT

    General Motors Corporation/Chevrolet Cobalt.

    PRODUCTION CO.

    Partizan, bicoastal/international.

    Lance Kelleher, director; Tobias Schliessler, DP; Sheila Stepanek, executive producer; Oliver Fuselier, producer. "Get Away With More" was shot on location in Lone Pine, Calif.; "Bump" was shot in Lancaster, Calif.; and "Can’t Sleep" was lensed at The Culver Studios, Culver City, Calif.

    AGENCY

    Campbell-Ewald Advertising, Warren, Mich.

    Joe Puhy, executive VP/creative director; Alison Hayes, copywriter; Susan Hurley, art director; Jim Gilmore, producer.

    EDITORIAL

    Module Zero Media (MZM),

    Venice, Calif.

    Jaime Valdueza, editor; Robi Michael, assistant editor; Maggie Zulovic, executive producer; Kirsten Thon, producer.

    POST

    R!OT, Santa Monica.

    Siggy Ferstl, colorist; Rhubie Jovanov, producer.

    VISUAL EFFECTS

    R!OT.

    Verdi Sevenhuysen, Les Umberger, Kiki Chansamone and Ashley Wismach, compositors; Terry O’Gara, producer.

    AUDIO POST

    Eleven, Santa Monica.

    Jeff Fuller, mixer; DJ Fox-Engstrom, producer.

    SOUND DESIGN

    Endless Noise, Santa Monica.

    Jeff Elmassian, Cris Guardino and Andy Rehfeldt, sound designers; Celia Williams, producer.

    THE SPOTS

    Three :30s introduce the Cobalt, the newest addition to the Chevy family. In "Bump," a fire engine red Cobalt goes bumper to bumper with a Corvette, playfully provoking its older "sibling" until the Vette angrily spins around and flashes its headlights at the newer vehicle. "Get Away with More" features the two cars playfully racing down a highway, cutting each other off and swerving back and forth. The Corvette then speeds off, leaving the Cobalt behind. However the Cobalt has the last laugh as the Corvette is soon pulled over by a policeman. In "Can’t Sleep," the restless young car annoys the Corvette by playing loud music on its stereo instead of sleeping.

    Spots broke Aug. 30.

    Category:ScreenWork



    Influx of Talent At DAVID New York Includes The Creative Director Duo Of Erin Evon and Jason Burke

    Monday, November 25, 2024

    Global creative agency DAVID has made seven creative hires in its New York office. Coming aboard are the creative director duo of Erin Evon and Jason Burke; associate creative directors Kelsey Miller, Tori Mortenson and Maris DiTullio; sr. copywriter Adam Goffstein; and sr. art director Victoria Rocha.

    All will report to Daniel Lobaton, North America, chief creative officer, and André Toledo, chief creative officer.

    Creative directors Evon and Burke have teamed on campaigns for Goldfish, Snyder’s of Hanover, Tide, Shopify, Samsung and Uber Eats. They’ve been working together for seven years at such NY agencies as R/GA and Saatchi & Saatchi. While at the latter, Evon was one of the creative behind “It’s a Tide Ad,” the Procter & Gamble Super Bowl takeover that at the Cannes Fest scored a Film Grand Prix, Titanium Cannes Lion and Creative Effectiveness Gold Lion as well as a Grand Effie.

    Associate creative directors Miller and Mortenson were most recently at Mekanism working for Jose Cuervo and Quaker Oats. DiTullio had been an associate creative director at Deutsch LA where she worked on Taco Bell. Prior to Deutsch LA, she worked at Crispin Porter+Bogusky on Domino’s, and RPA on Apartments.com.

    Sr. copywriter Goffstein served previously at The Martin Agency and MullenLowe Boston, working for brands like Buffalo Wild Wings and Busch Light. Rocha contributed to award-winning campaigns like Michelob Ultra’s “Dreamcaster” and Spotify’s “Spreadbeats.”

    The seven new team members join the existing NY contingent in their newly opened office space at the iconic Domino Sugar Factory in Williamsburg, Brooklyn.

    “Talent is at the core of who DAVID is,” said Lobaton. “We are a first name agency so... Read More

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