Myriad–a Raleigh-based video agency specializing in creating commercial video content and original films–has upped Max Zampieri, an integral part of its creative team since July 2020, to creative director for Myriad Originals. His track record includes producing work for brands such as Vans, Apple, Qualcomm, IBM and pop-rock group OK Go.
Additionally Spike Hoban is set to assume the role of creative director for Myriad where he will be spearhead a team of creatives in the development of commercial content. Hoban has lent his creative prowess to brands like UNCSA, Carola Performing Arts, IBM, Lenovo and Epic Games.
Hoban stated, “I am focused on fostering the creation of impactful work. I’m ensuring that our creatives have the resources and support they need. If you work with Myriad, our goal is for you to produce the best work of your career.”
Zampieri shared, “I’ll be focusing on forging our own path. I envision us crafting a process where we’re not just reacting, but actively reaching out, approaching brands and streaming platforms with our ideas, especially in the branded content space. It’s about creating content that we’re passionate about and believe in and getting paid for it.”
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More