WeShow, a video site that launched five months ago that distinguishes itself from YouTube by having the videos it plays carefully selected by an editorial board and listed in content channels, introduced My WeShow on Feb. 6, a video social network that will allow users to post their own video communities, which will be supported by advertising from Google AdSense. Advertising revenue will be shared with the users.
My WeShow already has 2,500 video communities posted, according to Marcos Wettreich, CEO and founder of WeShow. When asked how people will find them, he said it would occur via Google searches on video topics. They can also be accessed from a Members column on the My WeShow page, which is accessible at Weshow.com.
Advertising will play on video community pages like it plays on any web page affiliated with Google.
Wettreich said there will be other potential avenues for advertising revenue, including sponsorship packages for advertisers interested in buying community pages by subjects, agreements with ecommerce sites for click throught to products offered on video community pages and fees paid by large video sites like AOL to play their videos on the community pages. Ad networks will be used to sell the sponsorship packages, Wettreich said.
He also said video advertising can be used, but only through Google AdSense. Google just began playing AdSense video ads.
Wettreich sees My WeShow as the social network for video aficionados. “My WeShow could do for the online video universe what Flickr has accomplished for photography,” he said. “It will make it simple and easy for anyone to use online video to express themselves and create a community of interest around a single topic.”
My We Show will appeal to an international audience with portals dedicated to the U.S., U.K., Brazil, Germany, Spain, France, Japan and China.
Director Cassandra Brooksbank Joins Monument Content For Spots and Branded Content
Monument Content has signed director Cassandra “Cassie” Brooksbank for U.S. representation spanning commercials and branded content. She brings to her directing and storytelling the experience and skills of a writer, conceptual artist, editor and visual effects artist.
Her body of work as a director includes Pepsi’s “Selfie” featuring Lionel Messi amid a flurry of fans, Barclays madcap women’s Soccer League spot where she collaborated closely with the agency to develop the creative, ultimately winning the Grand Jury Prize at the Sports Industry Awards, and a grass-roots campaign for Fellow Coffee. The latter just didn’t brew buzz; it helped raise $1.2 million on Kickstarter.
Prior to joining Monument Content, Brooksbank had been repped in the U.S. for commercials by production house Hey Wonderful.
On the long-form front, she is repped by CAA for film and television. And on the horizon is her debut feature, My Masterpiece, produced by Sylvester Stallone’s Balboa Productions and backed by Amazon.
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