Bicoastal Mutt Film has signed Italian director/cinematographer Adriano Falconi for exclusive representation in North America spanning commercials and branded content.
Falconi began his career in Milan studying fine arts. He was drawn to cinematography because of the unique blend of the technical, and the deeply aesthetic nature of being a photographer. Literally looking through a lens and knowing what to focus on helped him bring his stories to life. And It’s ultimately stories that inspire Falconi. He has created some memorable films, but also impactful commercials for clients including Hewlett Packard, Converse, NHTSA, Bauli, Puma, and Tesla.
Falconi has been working in the U.S. and Canada, Eastern and Western Europe and the UAE and for agencies and clients including Havas, DDB, BETC, BBDO, Leo Burnett, McCann, Publicis, S&S and Stern. Prior to joining Mutt, he had been repped most recently in North America by production company Durable Goods.
Falconi’s short film Thomas about a bullied, adolescent boy has attained critical acclaim and has won several film festivals including Hollywood Gold, IdieX Film Fest, Halfilm Awards, The IndieFEST Film Awards & Global Shorts.
Thomas is a beautiful look into both the pain of being different and the joy that can come from acceptance and understanding. It was conceived as part of The Trevor Project.
Mutt EP/partner Beth George said, “I am so moved by Adriano’s work. When I first saw it, I thought well, of course, he can tell an emotional story, he’s Italian! Clichés aside, his talent is a universal one and comes from a deep understanding of the human condition. His work resonates because it’s so honest.”
Mike Brady, Mutt EP, has been working with Falconi for many years. Brady said, “More than any other director that I’ve had the pleasure of working with in my career, Adriano captures the emotion of the story on screen. Viewers can’t help but watch and become engaged themselves”.
Falconi shared, “Commercials are both simple and highly complex. When you direct a commercial you have from 30 to 60 seconds to tell the story, so that’s two to five seconds max for each scene. What makes this complex is you don’t have the time to build a proper character arc so you can’t rely exclusively on acting skill alone. You need actors who can deliver the message and the emotion. Ultimately, the emotion needs to whisper to the audience’s senses and it’s via photography, art direction, location and composition, finally sound and music. In some sort it is way more complex than longer formats because it requires a director to be extremely analytical and strategic.”
Falconi is represented in France by EddyFilm and in Italy, Eastern Europe, the Middle East and South America by the Antonella Perillo Agency.
Mutt Film in repped by indie firms Daria Zeliger Reps on the East Coast, O’Brien&Co. in the Midwest, and RC&Company on the West Coast.
