Bicoastal Mutt Film has signed Italian director/cinematographer Adriano Falconi for exclusive representation in North America spanning commercials and branded content.
Falconi began his career in Milan studying fine arts. He was drawn to cinematography because of the unique blend of the technical, and the deeply aesthetic nature of being a photographer. Literally looking through a lens and knowing what to focus on helped him bring his stories to life. And It’s ultimately stories that inspire Falconi. He has created some memorable films, but also impactful commercials for clients including Hewlett Packard, Converse, NHTSA, Bauli, Puma, and Tesla.
Falconi has been working in the U.S. and Canada, Eastern and Western Europe and the UAE and for agencies and clients including Havas, DDB, BETC, BBDO, Leo Burnett, McCann, Publicis, S&S and Stern. Prior to joining Mutt, he had been repped most recently in North America by production company Durable Goods.
Falconi’s short film Thomas about a bullied, adolescent boy has attained critical acclaim and has won several film festivals including Hollywood Gold, IdieX Film Fest, Halfilm Awards, The IndieFEST Film Awards & Global Shorts.
Thomas is a beautiful look into both the pain of being different and the joy that can come from acceptance and understanding. It was conceived as part of The Trevor Project.
Mutt EP/partner Beth George said, “I am so moved by Adriano’s work. When I first saw it, I thought well, of course, he can tell an emotional story, he’s Italian! Clichés aside, his talent is a universal one and comes from a deep understanding of the human condition. His work resonates because it’s so honest.”
Mike Brady, Mutt EP, has been working with Falconi for many years. Brady said, “More than any other director that I’ve had the pleasure of working with in my career, Adriano captures the emotion of the story on screen. Viewers can’t help but watch and become engaged themselves”.
Falconi shared, “Commercials are both simple and highly complex. When you direct a commercial you have from 30 to 60 seconds to tell the story, so that’s two to five seconds max for each scene. What makes this complex is you don’t have the time to build a proper character arc so you can’t rely exclusively on acting skill alone. You need actors who can deliver the message and the emotion. Ultimately, the emotion needs to whisper to the audience’s senses and it’s via photography, art direction, location and composition, finally sound and music. In some sort it is way more complex than longer formats because it requires a director to be extremely analytical and strategic.”
Falconi is represented in France by EddyFilm and in Italy, Eastern Europe, the Middle East and South America by the Antonella Perillo Agency.
Mutt Film in repped by indie firms Daria Zeliger Reps on the East Coast, O’Brien&Co. in the Midwest, and RC&Company on the West Coast.
“Heretic” and “Maria” Set As Red Carpet Premieres At AFI Fest
The American Film Institute (AFI) has announced that Heretic, the psychological thriller starring Hugh Grant, and Maria, based on the life of opera singer Maria Callas starring Angelina Jolie, will round out the Red Carpet Premieres section at this year’s AFI Fest. The Heretic Gala Screening will take place on Thursday, October 24, and the Maria Gala Screening will be held on Saturday, October 26. The complete Red Carpet Premieres section includes the world premieres of Music By John Williams, Robert Zemeckis’ Here, Wallace & Gromit: Vengeance Most Fowl and Clint Eastwood’s Juror #2. All Red Carpet Premieres will take place at the historic TCL Chinese Theatre. The full lineup for AFI Fest 2024 will be unveiled on October 1.
“At the heart of AFI Fest is an unwavering dedication to celebrating the best in global cinema--together,” said Bob Gazzale, AFI president and CEO. “We look forward to uniting artists and audiences once again to be inspired by the art form in a powerful sense of community.”
Heretic follows two young missionaries (Sophie Thatcher and Chloe East) who are forced to prove their faith when they knock on the wrong door and are greeted by a diabolical Mr. Reed (portrayed by Grant), becoming ensnared in his deadly game of cat-and-mouse. The film is directed by Scott Beck and Bryan Woods and produced by Stacey Sher, Beck, Woods, Julia Glausi and Jeanette Volturno. The film will be released nationwide by A24 on November 8.
Directed by Pablo Larraín, Maria presents a tumultuous and beautiful depiction of one of the world’s most renowned artists and reimagines the legendary soprano in her final days in Paris, as Callas (Jolie)... Read More