Companies first team on Beats by Dre campaign
Emmy-winning postproduction house Therapy Studios and bicoastal music production company Ring The Alarm have teamed up to form a partnership that will allow for seamless music and sound offerings to clients in the advertising, film, and television industries. The alliance will extend Ring The Alarm’s services to offer world-class mixing and sound design services to their clients via Therapy, and allows Therapy to connect their clients with Ring The Alarm’s creative team for original music.
The first project born out of the partnership was Beats by Dre’s largest campaign to date: “The Game Starts Here.” The three short films out of R/GA London are epic in scope, focusing on the captains of France, England and New Zealand’s rugby teams as they prepare for the 2015 Rugby World Cup.
Ring The Alarm worked closely with Beats on the campaign from inception to delivery, which marked the audio brand’s first use of original composition in place of licensed songs. Ring The Alarm created a distinctive sonic landscape for each film, conceptualizing music that connected to each player’s story and creates a profound imprint of each nation.
Sound design and mixing were handed off to Therapy’s Eddie Kim and Jeffrey Fuller, who created a precise and delicate fusion of hushed intimacy interwoven with the din of team and countrymen.
Ring The Alarm was founded a year ago by Daron and Jenny Hollowell and Brent Nichols. They have worked with such brands as Lincoln, Visa and Gillette. Ring The Alarm shortlisted for 2015 Cannes Lions and the Clios.
Joe DiSanto is EP of Therapy Studios which is hot off two recent Emmy wins, from four nominations, for their work on the HBO docu-series Foo Fighters: Sonic Highways.
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More