Mitchell Froom, producer of Daniel Powter’s hit “Bad Day” (which recently earned the number one slot on the Billboard U.S. music charts), has signed with Visual Music, Woodland Hills, Calif., for representation in film, TV, film trailers and commercials. Additionally, Froom’s experimental “sound paintings” on his “Monkey Tree” EP are being repped exclusively by Visual Music…..Audio mixer Dona Richardson has come aboard Union Editorial, Santa Monica. She formerly was a mixer at AudioBanks, Santa Monica. Already at her new roost, Richardson has worked on jobs for Chevrolet, Kia, Bell South and the NFL Network….Venice, Calif.-based audio post house RavensWork has promoted Scott Burns to mixer. He had been an assistant mixer with the shop since 1997, working with RavensWork founder/mixer Robert Feist. Burns will operate out of a new, state-of-the-art mixing studio, RavensWork’s third…..Composer David Horowitz of David Horowitz Music Associates (DHMA), New York, and audio engineer Michael Marinelli, a partner in Buzz, New York, recently wrapped Texaco’s “Car Whisperer” and “Souvenir” directed by Joe Pytka of PYTKA, Venice, Calif., for Young & Rubicam, New York…..Perfectly synchronized automobile convertible tops match music cues on Mitsubishi Eclipse’s “Song,” with scoring by Tony Phillips of Groove Addicts, Los Angeles. The sound-driven :30–directed by The Cronenweths of Untitled, Los Angeles, for BBDO West, San Francisco–features the new Eclipse models adjusting in precision to the music, emulating the graphic representation on a recording console. As the music softens, the super “speed sensitive sound system” appears as the cars change pace to demonstrate the effect. The spot was recorded in a live player session featuring Matt Laug (Alanis Morrisette, Slash, Rod Stewart) on drums, Lance Morrison (Simple Minds, Don Henley) on bass and Bruce Watson on guitars and vocals–..The Alan Ett Music Group (AEMG), Studio City, Calif., is wrapping a spot for the Blue Man Group’s line of toy musical instruments. AEMG’s VP Scott Liggett composed the music for the ToyQuest commercial directed by Leo Zahn of Picture Palace, Los Angeles–.
SUPERLATIVE Signs Director Claudia Abend For Spots and Branded Content
Latin American director/editor and documentary filmmaker Claudia Abend has joined SUPERLATIVE for her first U.S. representation spanning commercials and branded content.
Abend's empathetic docu-style POV has garnered several international awards for the documentary films Hit (2008) and The Flower of Life (2018). Her spotmaking credits include such brands as Procter & Gamble, Nestle and Blue Cross/Blue Shield. SUPERLATIVE has already worked with Abend, together producing a new ad campaign for digital agency Tinuiti and The Honest Company, a consumer goods corporation featuring eco-minded products.
“We found Claudia through her poignant documentaries on the festival circuit,” said SUPERLATIVE creative manager Stefan Dezil. “We are excited about her textured narratives, emotional storytelling, and her powerhouse long-form storytelling abilities, currently on her third feature film. As SUPERLATIVE continues to build our brand after premiering our latest films at Sundance and SXSW, Claudia is the kind of multidimensional artist we are excited to partner with on branded content and beyond. Fluent in English and Spanish, her reel shows real prowess with infants, food and skin products, families both young and old. Great visual storytelling and inspirational doc work.”
Abend began her career in her native Uruguay, studying film and editing in college. “My dad would show me films like Citizen Kane,” she said. “I love cinema and became an editor. It was here that I learned all about communicating human emotion.”
From the get-go, Abend hit it big as a documentary director, teaming with Adrianna Loeff on Hit, a movie chronicling pop artists of Uruguayan music. Abend took home a Best Editing... Read More