Musical Chairs
Groove Addicts, West Los Angeles, has unveiled Full Tilt, a composer scoring series specifically designed for major motion pictures, trailers, DVDs, and TV marketing programs. The Full Tilt music inventory of stylized music scores has been released in 5.1 Surround as well as stereo and can be licensed exclusively for a specific film or TV campaign, according to Groove Addicts VP, general manager Cindy Rosmann. Full Tilt is a musical collaboration between film/TV composer Kaveh Cohen and TV sitcom theme composer Michael Nielsen….Composer Chris Mann and executive producer Becky Blasband have formed music/sound design house The Collective in Los Angeles. Mann, who earlier had been at Machine Head, Venice, Calif., is creative director of The Collective. Blasband’s past affiliations include Machine Head and bicoastal Elias Arts….Composers Marta Victoria and Eddie Freeman of Icarus Music, Lakewood, Calif., demonstrated how to score to picture during a session at the recently concluded 2005 Santa Barbara Film Festival. The Icarus principals used their work on The Octopus Show–a National Geographic films that aired on PBS–as a case study. Best known for scoring TV series, Icarus is diversifying into the spot arena….Sound Lounge Radio, New York, is sponsoring a new contest honoring the best writing in radio advertising. Dubbed The Olives, the competition is designed to recognize new, unproduced radio scripts. The contest is open to writers and art directors working at ad agencies. Spot entries can be for any product and in any genre, but they must be previously unproduced. Scripts can either be written for The Olives or for client work that, for whatever reason, hasn’t been produced. Judging will be done by a panel of agency creatives and media critics. Winners will be announced in June, receive cash prizes up to $3,000–and have their scripts produced by Sound Lounge Radio and exhibited at an awards ceremony in New York. Complete details and entry forms are available at theolivesawards.com; entry deadline is March 31…..SUPERLATIVE Signs Director Claudia Abend For Spots and Branded Content
Latin American director/editor and documentary filmmaker Claudia Abend has joined SUPERLATIVE for her first U.S. representation spanning commercials and branded content.
Abend's empathetic docu-style POV has garnered several international awards for the documentary films Hit (2008) and The Flower of Life (2018). Her spotmaking credits include such brands as Procter & Gamble, Nestle and Blue Cross/Blue Shield. SUPERLATIVE has already worked with Abend, together producing a new ad campaign for digital agency Tinuiti and The Honest Company, a consumer goods corporation featuring eco-minded products.
“We found Claudia through her poignant documentaries on the festival circuit,” said SUPERLATIVE creative manager Stefan Dezil. “We are excited about her textured narratives, emotional storytelling, and her powerhouse long-form storytelling abilities, currently on her third feature film. As SUPERLATIVE continues to build our brand after premiering our latest films at Sundance and SXSW, Claudia is the kind of multidimensional artist we are excited to partner with on branded content and beyond. Fluent in English and Spanish, her reel shows real prowess with infants, food and skin products, families both young and old. Great visual storytelling and inspirational doc work.”
Abend began her career in her native Uruguay, studying film and editing in college. “My dad would show me films like Citizen Kane,” she said. “I love cinema and became an editor. It was here that I learned all about communicating human emotion.”
From the get-go, Abend hit it big as a documentary director, teaming with Adrianna Loeff on Hit, a movie chronicling pop artists of Uruguayan music. Abend took home a Best Editing... Read More