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    Music & Sound Design/Winter Edition

    By SHOOT StaffUpdated:No Comments1335 Views
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    SHOOT chooses the top 10 music and sound design tracks for the winter. Who made the cut? Check out the chart to find out.

    "Surreal Trio" examines how the tracks for the top three ads on the chart were created. The triumvirate of spots-for the likes of Sony PlayStation, the Sony Wega digital TV set, and Qwest Communications-has one thing in common: all present dreamy, otherworldly images to sell their respective products.

    In recent months, several high-profile commercials have featured soundtracks of existing music from popular recording artists. SubZero, Santa Monica, a new satellite of Hum Music+Sound Design, Santa Monica, seeks get established recording stars to create original music for spots. "Bridging The Gap" looks at this new venture. The firm has already engineered one such deal: "Leave It On The Floor," a new ad for Gatorade out of FCB Chicago, with an original tune by LL Cool J.

    Many ad agencies have music producers on staff, who helps creatives find just the find music and/or sound design track for a particular spot. Leo Bunett USA, Chicago, has gone a step further, establishing Music Aid, under the aegis of composer Ira Antelis. The new arm of the ad shop can create music for Burnett ads, or find music companies that can. "In-House Aid" presents a look at the new music entity.

    Category:News



    L.A. Location Lensing Declines In 2024 Despite Uptick In 4th Quarter

    Wednesday, January 15, 2025

    FilmLA, partner film office for the City and County of Los Angeles and other local jurisdictions, has issued an update regarding regional filming activity. Overall production in Greater Los Angeles increased 6.2 percent from October through December 2024 to 5,860 Shoot Days (SD) according to FilmLA’s latest report. Most production types tracked by FilmLA achieved gains in the fourth quarter, except for reality TV, which instead logged its ninth consecutive quarter of year-over-year decline.

    The lift across all remaining categories came too late to rescue 2024 from the combined effects of runaway production, industry contraction and slower-than-hoped-for post- strike recovery. With just 23,480 SD filmed on-location in L.A. in 2024, overall annual production finished the year 5.6 percent below the prior year. That made 2024 the second least productive year observed by FilmLA; only 2020, disrupted by the global COVID-19 pandemic, saw lower levels of filming in area communities.

    The continuing decline of reality TV production in Los Angeles was among the most disappointing developments of 2024. Down 45.7 percent for the fourth quarter (to 774 SD), the category also finished the year down 45.9 percent (to 3,905 SD), which placed
    it 43.1 percent below its five-year category average.

    The two brightest spots in FilmLA’s latest report appeared in the feature film and television drama categories. Feature film production increased 82.4 percent in the fourth quarter to 589 SD, a gain analysts attribute to independent film activity. The
    California Film & Television Tax Credit Program also played a part, driving 19.2 percent of quarterly category activity. Overall, annual Feature production was up 18.8 percent in 2024, though the... Read More

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