In "Licensing Issues" music shops focused on original tunes for spots talk about why they’ve ventured into the licensing arena. Plus, is the trend here to stay, or will advertisers shift back to original composition?
SHOOT presents the quarterly top 10 chart, featuring the best music and sound design in recent spot work.
"Chart Toppers" looks at how the soundtracks on the top three picks on the music chart were created.
When Joe Boxer wanted to promote its clothing line, which is available exclusively at Kmart, the retailer’s agency, TBWA/Chiat/Day, New York, created a hip-hop extravaganza, featuring a song by Timbaland. In "Song And Dance," find out why there’s more to life than underwear.