Are you offering agencies any new services to meet their music needs and what recent spots used music from your library?
Killer Tracks, Beverly Hills According to VP of Production, Kat Green, there is a hot trend for pop and indie-rock style songs in commercials right now (like The Teddybears, Coldplay, Dirty Vegas and Jet). “Recently we contracted music producers who work on VW, Hummer, BMW, Target and Old Navy spots to create a catalog of Hot-Vocal-Hook tracks.,” she says. “We are fortunate to be able to consult with the BMG Publishing staff to ensure that our songs are on the forefront of pop trends as well as utilizing great talent such as Tony Mangurian (producer of Luscious Jackson) and Dan Lavery (bass player of Tonic). “
Recent Work: A series of holiday spots for Hallmark with traditional Christmas songs in a big band swing style. Because of the relationships we have with our composers, we are able to record a full big band orchestra and save the client quite a bit of money.
615 Music, Nashville, Tenn. The company has a new product (launching in the next couple of weeks) called “Scoring Stage Music” that is a high-end live orchestra production music library targeted at the film/TV/gaming and advertising market, according to President Randy Wachtler. The library features a 65-piece live orchestra and is in the film score style. Action adventure–heroic and dark, romance/heartwarming, horror/suspense/mystery are some of the styles.
Recent Work: Custom music and mixed music plus VO for final layback for a Purina Pro Plan spot.
Groove Addicts, Los Angeles Groove Addicts has an online search engine that helps clients find the music they need for a production. Or they can call one of their two music supervisors and they will help them locate the right track with personal assistance, going as far as to put numerous music ideas to picture and post it on our ftp site, usually within a couple hours of a client’s call for help. While GA still delivers on CD, the current trend with clients is hard drive delivery. The market is so competitive right now that premium client service is needed to respond and anticipate their needs, says a company spokesperson.
Recent work: GA just finished a Mountain Dew Super Bowl spot for BBDO and in the last six months has provided music for national commercials for T-Mobile, Nestle, Sprint, U.S. Dept. of Homeland Security, Cingular Wireless, Domino’s, Tommy Bahama, DirecTV and Allstate.
Non-Stop Music, Salt Lake City, Utah NSM has more than 38,000 original music cues and tracks. For the harassed music producer working on spots on a tight deadline we have a tool called CUEgle, an industry unique and Internet based search engine that allows you to search, audition and download all of the 38,000 tracks and cues with the use of keywords. Within minutes you can be listening to music that suits your spot and your ideas, says a company spokesperson. It’s simple to use and once you’ve decided on your tracks, you can download it directly onto your workstation.
Recent Work: Spots for AAA, Capital One and Super Target.
Megatrax Production Music, North Hollywood, Calif. “The MusicSource search engine, available both online and included with our libraries on hard drive, was developed to give clients fast, easy access to all our tracks for auditioning and downloading.,” says Wendy Brueder, marketing manager. “And, if needed, we have staff available to personally assist with music searches. Finally, if we don’t have it already, we can create it. We have turnkey capacity to Custom Score tracks quickly at a competitive price.
Recent work: Dodge’s “Dot,” Prego’s “What the Neighbors Don’t Know,” Apple Jacks/Xbox’s “Four Boxes,” Burger King’s “Sneak King,”
