CLIENT
Golf Course Superintendents Association.
PRODUCTION CO.
Crossroads Films, New York.
Chuck Bennett and Clay Willliams, director; Giorgio Scali, DP; Carole Hughes and Cami Taylor, executive producers; Jack Hardwicke, producer. Shot on location in Whittier, Calif.
AGENCY
Mullen, Wenham, Mass.
Edward Boches, creative director; Michael Ancevic, art director; Stephen Mietelski, copywriter; Kim Stein, producer.
EDITORIAL
Final Cut, New York.
Carlos Arias, editor; Sari Resnek, assistant editor.
POST
Manhattan Transfer, New York.
Peter Flack, online editor; Clive Christopher, colorist.
VISUAL EFFECTS
Robert Devine, Los Angeles.
Robert Devine, puppeteer.
AUDIO POST
Sound Lounge, New York.
Philip Loeb, mixer.
MUSIC
Elias Associates, Bicoastal.
Fritz Doddy, arranger; Alex Lasarenko, creative director.
THE SPOT
In the :30 "Beautiful Morning," a man driving a cart across a golf course joyfully sings, "Oh What a Beautful Morning," while other superintendents enjoy their duties musical-style. When a golfer hits a divet, everyone—including a squirrel—stops for a moment. When the grass is replaced, the workers return to their merriment.
Spot broke March 12.