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    MUH-TAY-ZIK | HOF-FER adds three creatives

    By SHOOTUpdated:No Comments481 Views
    SAN FRANCISCO --

    Strategic full-service advertising agency MUH-TAY-ZIK | HOF-FER has hired three creatives: Todd Bois comes aboard as a creative director following stints at Publicis Seattle and 180 Amsterdam; UK natives Adam Ledbury and Guy Lemberg have moved from their long-time adopted country of Australia, where they worked at DDB Sydney. There, they were perhaps best known for leading the charge behind McDonald’s officially changing its signage to the Aussie nickname “Macca’s” for a month, leading to an explosion in media and social impressions around the world. Ledbury joins MUH-TAY-ZIK | HOF-FER as sr. art director while Lemberg assumes the role of sr. copywriter.

    Bois brings over 15 years of creative and technology experience to his new role at MUH-TAY-ZIK | HOF-FER, along with specialized expertise in digital and broadcast production. Prior to joining Publicis Seattle, Bois was creative director at 180 Amsterdam, where he was deeply involved in the creation and development of the extensive digital World Cup campaign for Adidas. While at 180 Amsterdam, Bois simultaneously initiated, developed, and extended Adidas’ social media presence to include more than 3 million fans. A Bay Area native, Bois has worked for full-service agencies and digital shops on both coasts of the U.S., including BBH NY and San Francisco’s EVB–and for clients including AXE, Levi’s, Mini, Microsoft, Wrigley, Leapfrog, and Kashi.

    Ledbury had been sr. art director and creative group head at DDB Sydney where he met and worked with sr. copywriter Lemberg, a sr. writer and creative group head at that agency.
     




    Is “Glicked” The New “Barbenheimer”? “Wicked” and “Gladiator II” Hit Theater Screens

    Thursday, November 21, 2024

    "Barbenheimer" was a phenomenon impossible to manufacture. But, more than a year later, that hasn't stopped people from trying to make "Glicked" — or even "Babyratu" — happen.

    The counterprogramming of "Barbie" and "Oppenheimer" in July 2023 hit a nerve culturally and had the receipts to back it up. Unlike so many things that begin as memes, it transcended its online beginnings. Instead of an either-or, the two movies ultimately complemented and boosted one another at the box office.

    And ever since, moviegoers, marketers and meme makers have been trying to recreate that moment, searching the movie release schedule for odd mashups and sending candidates off into the social media void. Most attempts have fizzled (sorry, "Saw Patrol" ).

    This weekend is perhaps the closest approximation yet as the Broadway musical adaptation "Wicked" opens Friday against the chest-thumping sword-and-sandals epic "Gladiator II." Two big studio releases (Universal and Paramount), with one-name titles, opposite tones and aesthetics and big blockbuster energy — it was already halfway there before the name game began: "Wickiator," "Wadiator," "Gladwick" and even the eyebrow raising "Gladicked" have all been suggested.

    "'Glicked' rolls off the tongue a little bit more," actor Fred Hechinger said at the New York screening of "Gladiator II" this week. "I think we should all band around 'Glicked.' It gets too confusing if you have four or five different names for it."

    As with "Barbenheimer," as reductive as it might seem, "Glicked" also has the male/female divide that make the fan art extra silly. One is pink and bright and awash in sparkles, tulle, Broadway bangers and brand tie-ins; The other is all sweat and sand, blood and bulging... Read More

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