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    MTV VMAs Benefit From Airing On 10 Networks; A Rundown Of The Past Week’s Nielsen Numbers

    By SHOOTUpdated:No Comments1262 Views
    Kanye West accepts the video vanguard award at the MTV Video Music Awards at the Microsoft Theater on Sunday, Aug. 30, 2015, in Los Angeles. (Photo by Matt Sayles/Invision/AP)

    By David Bauder, Television Writer

    NEW YORK (AP) --

    MTV boosted the viewership of its annual Video Music Awards, this year hosted by Miley Cyrus, with a little help from its friends.

    The Nielsen company said just over 5 million people watched the program on MTV on Sunday night, which would have represented a sharp drop from last year’s 8.3 million and the 10.1 million who watched in 2013.

    Instead, MTV’s corporate parent Viacom aired the show simultaneously on 10 separate networks. It was seen on MTV and its offshoots, but also on Comedy Central, BET, CMT, TV Land and Logo. Add in that viewership and MTV said the awards were seen by 9.8 million people, with the show still being seen in reruns or on DVRs.

    While that boosted the show’s numbers, critics of the strategy warn that if overused, it can muddy the focus of specific networks with programming that has little to do with their missions.

    NBC said its “Carmichael Show” debuted last week to 4.8 million viewers, the largest audience for any summertime comedy in eight years.

    CBS won the week with an average of 5.4 million viewers in prime time. NBC had 5 million, ABC had 3.4 million, Fox had 2.3 million, Univision had 2 million, Telemundo had 1.4 million, ION Television had 1.2 million and the CW had 1.1 million.

    Fox News Channel was the week’s most popular cable network, averaging 1.94 million viewers in prime time. ESPN had 1.8 million, the Disney Channel had 1.77 million, USA had 1.65 million and TNT had 1.58 million.

    NBC’s “Nightly News” topped the evening newscasts with an average of 8.4 million viewers. ABC’s “World News Tonight” was second with 7.6 million and the “CBS Evening News” had 6.5 million viewers.

    Primetime viewership numbers compiled by Nielsen for Aug. 24-30. Listings include the week’s ranking and viewership.

    1. “America’s Got Talent” (Tuesday), NBC, 10.34 million.

    2. “60 Minutes,” CBS, 8.53 million.

    3. “America’s Got Talent” (Wednesday), NBC, 8.46 million.

    4. “NCIS,” CBS, 8.39 million.

    5. “Fear the Walking Dead,” AMC, 8.18 million.

    6. Exhibition Football: Arizona vs. Oakland, NBC, 7.51 million.

    7. “The Big Bang Theory,” CBS, 7.25 million.

    8. “Big Brother” (Sunday), CBS, 6.73 million.

    9. “Big Brother” (Wednesday), CBS, 6.46 million.

    10. “Big Brother” (Thursday), CBS, 6.37 million.

    11. “Zoo,” CBS, 6.18 million.

    12. “Criminal Minds,” CBS, 5.83 million.

    13. “NCIS: New Orleans,” CBS, 5.67 million.

    14. “Mom,” CBS, 5.65 million.

    15. “Bachelor in Paradise,” ABC, 5.58 million.

    16. “Dateline NBC Mystery,” NBC, 5.54 million.

    17. “NFL Post-Game Show,” Fox, 5.47 million.

    18. “NFL Pre-Game Show,” NBC, 5.43 million.

    19. “NCIS: Los Angeles,” CBS, 5.31 million.

    20. “American Ninja Warrior,” NBC, 5.07 million.

    Category:News
    Tags:MTV Video Music AwardsNielsen



    Is “Glicked” The New “Barbenheimer”? “Wicked” and “Gladiator II” Hit Theater Screens

    Thursday, November 21, 2024

    "Barbenheimer" was a phenomenon impossible to manufacture. But, more than a year later, that hasn't stopped people from trying to make "Glicked" — or even "Babyratu" — happen.

    The counterprogramming of "Barbie" and "Oppenheimer" in July 2023 hit a nerve culturally and had the receipts to back it up. Unlike so many things that begin as memes, it transcended its online beginnings. Instead of an either-or, the two movies ultimately complemented and boosted one another at the box office.

    And ever since, moviegoers, marketers and meme makers have been trying to recreate that moment, searching the movie release schedule for odd mashups and sending candidates off into the social media void. Most attempts have fizzled (sorry, "Saw Patrol" ).

    This weekend is perhaps the closest approximation yet as the Broadway musical adaptation "Wicked" opens Friday against the chest-thumping sword-and-sandals epic "Gladiator II." Two big studio releases (Universal and Paramount), with one-name titles, opposite tones and aesthetics and big blockbuster energy — it was already halfway there before the name game began: "Wickiator," "Wadiator," "Gladwick" and even the eyebrow raising "Gladicked" have all been suggested.

    "'Glicked' rolls off the tongue a little bit more," actor Fred Hechinger said at the New York screening of "Gladiator II" this week. "I think we should all band around 'Glicked.' It gets too confusing if you have four or five different names for it."

    As with "Barbenheimer," as reductive as it might seem, "Glicked" also has the male/female divide that make the fan art extra silly. One is pink and bright and awash in sparkles, tulle, Broadway bangers and brand tie-ins; The other is all sweat and sand, blood and bulging... Read More

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