Stewart Krull joins MRM Princeton as executive creative director
MRM, a marketing agency that is part of McCann Worldgroup, has named Harsh Kapadia EVP, chief creative officer for MRM New York and Princeton. Kapadia moves to MRM from his role as executive creative director at VMLY&R New York and previously at Wunderman Thompson (JWT). In addition, Stewart Krull has been named executive creative director, MRM Princeton, and will report to Kapadia.
Ronald Ng, global chief creative officer, MRM, said, “Harsh is a world-class talent with a passion for harnessing technology and innovation to help businesses make a difference in people’s lives. Not too many creatives get letters of recognition from Michelle Obama, and Harsh’s consistent streak of great work across markets like India, Australia, the U.K. and U.S. makes him a unique talent for clients.”
Ng was referencing Kapadia’s work for Drink Up, Kapadia’s award-generating campaign to convince Americans to drink more water as part of a healthier lifestyle. Kapadia joined VML New York in 2012 (it merged with Y&R to become VMLY&R officially in 2018), and within two years was instrumental in the agency storming the stage at the Cannes Lions International Festival of Creativity to bring home multiple Cannes Lions. He also worked on and helped win several pitches for the agency, including New Balance, LEGOLAND, Walgreens, Baileys and the United Nations. Kapadia was promoted rapidly at VML, and served the agency in creative leadership roles in New York and London.
Kapadia’s career began as an art director at JWT Mumbai, followed by a move to JWT Melbourne, where he began to work on global brands and helping to bring in new business. His pitch-winning and award-winning work in Melbourne led Kapadia to a larger role at JWT New York, working on larger consumer brands such as Kleenex, Smirnoff, Rolex and Nestlé. Additionally, through his career, Kapadia has served on the juries of Cannes Lions Mobile, D&AD Impact, ADC Awards and New York Festivals.
In interviews, Kapadia always mentions that he fell in love with advertising at the age of five. Since then, he continues to go by the philosophy that the mix of cultures and curiosity to learn more always leads to great ideas–and that a big idea can make far more than a great ad or an experience.
“It has been an amazing journey at VMLY&R,” said Kapadia. “Now, I’m thrilled to join MRM at a time when the industry is going through a real shift. The pandemic has fast tracked the importance for brands to create more meaningful relationships and experiences. MRM’s philosophy to do that really excites me. I’m looking forward to partnering with the team to bring a vision and magic to brands across the MRM network.”
Stewart Krull
Krull joins MRM Princeton after launching Let’s Make Stuff LLC, a creative marketing services consultancy based in New Jersey. He previously served as executive creative director for Atmosphere BBDO New York for 13 years, guiding initiatives spanning brand to demand to service design for Citi, Emirates, Hewlett-Packard, Visa and other global brands. Prior to Atmosphere, Krull held leadership roles at Ogilvy New York and DDB New York, and has received recognition from every major awards show, most recently the New York Festivals and International ECHO Awards.
“A design-thinking enthusiast, Stewart brings an audience-centric approach to the table, along with three decades of expertise across virtually every product category and advertising channel. His digital-first method of problem solving is second to none and we can’t wait to write the next chapter of creative excellence for our Princeton office,” said Ng.
Oscar and Emmy-Winning Composer Kris Bowers Joins Barking Owl For Advertising, Branded Content
Music, audio post and sonic branding house Barking Owl has taken on exclusive representation of Oscar and Emmy-winning composer Kris Bowers for advertising and branded content.
Bowers’ recent film scores include The Wild Robot and Bob Marley: One Love, alongside acclaimed past works such as The Color Purple (2023), King Richard and Green Book. His contributions to television are equally impressive, with scores for hit series like Bridgerton, When They See Us, Dear White People, and his Daytime Emmy Award-winning score for The Snowy Day.
In addition to his work as a composer, Bowers is a visionary director. He recently took home the Academy Award for Best Documentary Short Subject for his directorial work on The Last Repair Shop. The emotionally touching short film spotlights four of the people responsible for repairing the musical instruments used by students in the Los Angeles Unified School District (LAUSD). The Last Repair Shop reflects the positive influence that musical instruments have on the youngsters who play them, and the adults in the LAUSD free repair service who keep them working and in tune.
Barking Owl CEO Kirkland Alexander Lynch said of Bowers, “His artistry, diversity of style and depth of storytelling bring an unparalleled edge to the work we create for global brands. His presence on our roster reflects our continued commitment to pushing the boundaries of sound and music in advertising.”
Johanna Cranitch, creative director, Barking Owl, added, “Kris first caught my attention when he released his record ‘Heroes + Misfits’ where he fused together his jazz sensibility with a deeply ingrained aptitude for melody, so beautifully.... Read More