Doug Speidel, formerly executive creative director of TEQUILA, the digital and direct-marketing unit of TBWAChiatDay in Los Angeles, has moved to New York to join digital agency MRM Worldwide as senior VP/creative director.
In his new capacity, Speidel is set to work on the Diageo business as MRM continues to add to its roster of brands from that client. He will also contribute to business development at the agency.
At TEQUILA, Speidel helped build the North American offices of the worldwide network, providing TBWACD with an integrated creative offering that gained plaudits in both digital and direct creative competitions.
Most notably under Speidel’s watch was Sony PlayStation’s landmark viral “Giantology” campaign that launched the Shadow of the Colossus game and won awards in interactive categories at D&AD, the One Show and Art Directors Club, as well as Best in Show in the Advertising Club of Los Angeles’ Beldings competition.
Before joining TEQUILA, Speidel spent four years as chief creative officer in the New York, Los Angeles and San Francisco offices of Direct Partners where the accounts included DirecTV, E*Trade, Disney and Kmart.
From ’97 to ’98, he was executive creative director at Lowe Direct in New York working on the Mercedes Benz account for North America. From ’90 to ’97, he was a group creative director at Wunderman in New York, a division of Young & Rubicam, a year of which he spent as exec creative director of Wunderman in Sao Paolo, Brazil.
Speidel is the latest significant creative hire at MRM Worldwide in N.Y. this year. The shop recruited Farid Chaouki, VP, director of innovation and experience design, and Roy Eventov, design director, from Israel, a hot-bed of digital talent. Cheryl Van Ooyen, who worked at Deutsch and BBDO Worldwide, creating highly recognized and awarded campaigns for Ikea, Snapple and VISA, joined MRM in April.
MRM’s suite of offerings includes, original content creation, digital strategy, cross-media analytics, search, technology strategy and website design. The agency network has 62 offices in 40 countries and counts Microsoft, Intel, MasterCard, Verizon, and General Motors among its clients.
Droga5 Appoints Emma Montgomery As Global Chief Strategy Officer
Creative agency network Droga5 has appointed Emma Montgomery as global chief strategy officer. She is the third global appointment for the agency this year, with Pelle Sjoenell named worldwide chief creative officer this past March, and global CEO Mark Green recently appointed this fall. Montgomery will be responsible for connecting and supercharging Droga5’s strategy and creative offerings globally. She will be based in its headquarters in New York City.
“Emma is a world-class strategic leader and authority that I’ve long admired and dreamt of being partners-in-crime with,” said Sjoenell. “Her work inspires the creativity that connects people and brands in ways that move business and culture forward, so I’m excited to finally be able to work with her alongside Mark, and to see her lead and further strengthen our leadership and strategy teams around the world.”
Montgomery joins Droga5 after serving as CEO of DDB Chicago. She’s been in the industry for over 20 years, and has served in several high-level leadership positions throughout her career, including as president and CSO of Leo Burnett Chicago, global CSO of TBWA, and CEO of Leo Burnett Australia. She’s also worked across a breadth of categories and multiple global clients such as Kraft, Aldi, Diageo and Molson Coors, among many others, including challenger brands and startups.
“I’m excited to join Droga5 and have the opportunity to help carve out a new path for the brand globally, building on its tremendous legacy of creative leadership,” said Montgomery. “The potential of Droga5, combined with the possibilities of Accenture Song, was too exciting to pass up. No other agency has what they have, and as marketing shifts, the chance to make creativity a genuine... Read More