Production and entertainment company m ss ng p eces has signed Japanese director Mr. Hide (pronounced Hee-day), formerly of RadicalMedia.
He is best known for his groundbreaking work on the 2009 launch of the Toyota Prius with Saatchi & Saatchi LA which went on to win a Clio as well as three honors at the 2010 AICP Show. The colorful, cheerful commercial titled “Harmony” finds a Prius negotiating a lively landscape in which the mountains, the grass, the rivers, the sun and clouds consist of people. This makes for an enjoyable commute, with the driver loving not only the comforts and performance of the Prius hybrid, but also the fact that the vehicle yields lower emissions, which will benefit the environment.
Mr. Hide’s other notable credits include the launch of Gwen Stefani’s Harajuku Mini clothing line with Target.
“Every time Mr Hide touches a project, he brings wild imagination and inventive thinking. As longtime fans, we couldn’t be more thrilled to be working together,” said Kate Oppenheim, managing partner of m ss ng p eces.
Mr. Hide said he was drawn to his new home because it puts “creativity and craft first, while still representing the future of production. I am really excited to re-enter the U.S. market with such a forward-thinking team.”
“Heretic” and “Maria” Set As Red Carpet Premieres At AFI Fest
The American Film Institute (AFI) has announced that Heretic, the psychological thriller starring Hugh Grant, and Maria, based on the life of opera singer Maria Callas starring Angelina Jolie, will round out the Red Carpet Premieres section at this yearโs AFI Fest. The Heretic Gala Screening will take place on Thursday, October 24, and the Maria Gala Screening will be held on Saturday, October 26. The complete Red Carpet Premieres section includes the world premieres of Music By John Williams, Robert Zemeckisโ Here, Wallace & Gromit: Vengeance Most Fowl and Clint Eastwoodโs Juror #2. All Red Carpet Premieres will take place at the historic TCL Chinese Theatre. The full lineup for AFI Fest 2024 will be unveiled on October 1.
โAt the heart of AFI Fest is an unwavering dedication to celebrating the best in global cinema--together,โ said Bob Gazzale, AFI president and CEO. โWe look forward to uniting artists and audiences once again to be inspired by the art form in a powerful sense of community.โ
Heretic follows two young missionaries (Sophie Thatcher and Chloe East) who are forced to prove their faith when they knock on the wrong door and are greeted by a diabolical Mr. Reed (portrayed by Grant), becoming ensnared in his deadly game of cat-and-mouse. The film is directed by Scott Beck and Bryan Woods and produced by Stacey Sher, Beck, Woods, Julia Glausi and Jeanette Volturno. The film will be released nationwide by A24 on November 8.
Directed by Pablo Larraรญn, Maria presents a tumultuous and beautiful depiction of one of the worldโs most renowned artists and reimagines the legendary soprano in her final days in Paris, as Callas (Jolie)... Read More