Register

    “Mr. Convenient”

    By SHOOT StaffUpdated:No Comments1742 Views

    By Millie Takaki

    --

    A nerdish, bespectacled spokesperson for fast food chain Burgerville is introduced—with a touch of ’60s sitcom kitsch—in "Mr. Convenient," a :30 out of Portland, Ore.-based agency Big Ads. We find "Mr. Convenient" in his car, ordering a drive-through breakfast at Burgerville. "A bacon and egg bagel breakfast with Tillamook cheese, please," he says.

    The drive-through voice box squawks back, "Would you like an espresso drink with that?"

    "An espresso drink with breakfast. How convenient," beams Mr. Convenient.

    But all is not well in Burgerville, for as Mr. Convenient tries to move up to the pickup window, his car dies, belching out a plume of smoke. "Oh no," he bemoans.

    However, no need to fear. To the rescue comes a blonde, curvaceous, tow truck driver who happens to be in front of him in line. She asks Mr. Convenient if he needs a tow.

    "Oh, how convenient!" he exclaims.

    Before you know it, they’re both inside the cabin of the tow truck, each with a Burgerville breakfast. Yet in a matter of seconds, another "crisis" arises. "Which is my half-caf double latte?" he asks upon seeing her Burgerville breakfast beverage cup.

    "Wow, I drink half-caf double latte," the woman responds, amazed over the coincidence. A Valentine Day’s heart suddenly appears above them, signaling true love and a complete breakfast found during drive-through morning rush hour.

    The campy spot ends with an authoritative voiceover declaring of Burgerville: "Mochas, lattes and delicious real breakfast in one place. How convenient! Burgerville—where you go when you know."

    "Mr Convenient" was directed by Todd Korgan of Generator Industries, Portland, backed by a team that included executive producer Allan Lemley and producer Thad T. Smith. DP Randall Timmerman shot the spot on location in Portland.

    The commercial was conceived by Big Ads’ creative director/ copywriter Joel Thomas and art director Jim Raleigh.

    Scott Harger and Jennifer Quinn of DownStream, Portland, served as offline Avid editor and online editor, respectively. Colorist was Jeff Tilletson of Flying Spot Film Transfer, Seattle. Audio mixing and sweetening duties were completed by Eric Stolberg via Digital One, Portland. Music was composed by Portland-based Richard Moore.

    The ad broke regionally last month.

    Category:Top Spot of the Week



    Imposter Signs Viral Dancer and Filmmaker David Vu

    Wednesday, December 4, 2024

    Viral filmmaker, dancer and choreographer David Vu, has joined Imposter’s roster for U.S. representation.

    Vu rose to fame after his dance videos went viral on TikTok--most notably, his choreography for Doja Cat’s “Get into It (Yuh),” which became one of the biggest viral trends of 2021, and the 15-second cutdown of his Pop Smoke “AP” choreography. Prioritizing simplicity, collaboration, and distinctiveness, he inspired a chain reaction of user participation.

    Drawing audiences deeper into surreal worlds through creative use of framing, Vu choreographed, directed, and starred in his own video for Lil Simz, “Gorilla”--which brought in 1.5 million plays after being reposted by the rapper herself--and played with movement and VFX for Hillari’s “New Beginnings.” He caught the attention of Caviar London, where he offered up his combination of discipline and creative instincts to artists and brands, being asked to recreate his “Gorilla” video in a commercial for aromatherapy brand, ripple+ home, and directing the music video for CamelPhat and Nadia Ali’s “Endlessly.”

    Avtar Kay, managing director and EP at Imposter, said, “We’re ecstatic to welcome David Vu to the Imposter family! His ability to blend movement with cinematic storytelling is something really special, and we can’t wait to share that fresh perspective with everyone. David’s background as a dancer and choreographer lends to his filmmaking style, which incorporates dynamic choreography, precision, and stunning, immersive visuals that pull you right in. He has developed a unique cinematic voice that merges the art of movement with texture, space, and emotion. His innovative approach is exactly what we need to push the boundaries of visual storytelling... Read More

    MySHOOT Profiles


    Add A Comment