Global creative studio MPC has added to its U.S. roster, securing Eduardo “Alvin” Cruz as creative director in the New York office while Morten Vinther joins MPC Los Angeles as head of 2D.
Cruz joins from Method with an extensive portfolio in the VFX space. His work spans such brands as Coca Cola, Target, Crown Royal, BMW, Volvo, Adidas and GE. He has worked alongside directing talent such as Peter Thwaites, Roman Coppola and Christopher Riggert,
Most recently, Cruz successfully supervised the “Milk Life” campaign with director Geordie Stephens, and also worked on the popular AT&T “Everywhere” spot directed by Tom Kuntz. He was also sole creative director on the feature Swiss Army Man which earned Daniel Kwan and Daniel Scheinert–aka the Daniels duo of production house PRETTYBIRD–the U.S. Dramatic Directing Award at the 2016 Sundance Film Festival. Swiss Army Man starred Paul Dano and Daniel Radcliffe.
Vinther joins MPC from Glassworks in Amsterdam, where he was head of 2D, in addition to holding a variety of posts. Following a string of international award-winning projects, Vinther has recently worked with directors like Derek Cianfrance, Martin Krejci and Tomas Mankovsky on ad content for top brands such as Nike, Samsung, Adidas, Netflix, Louis Vuitton, Smirnoff and Heineken.
Justin Brukman, managing director for MPC US, said of Cruz and Vinther, “We look forward to welcoming them and their creative approach to the craft, as well as their ability to develop and nurture talent.”
Carrie Coon Relishes Being Part Of An Ensemble–From “The Gilded Age” To “His Three Daughters”
It can be hard to catch Carrie Coon on her own.
She is far more likely to be found in the thick of an ensemble. That could be on TV, in "The Gilded Age," for which she was just Emmy nominated, or in the upcoming season of "The White Lotus," which she recently shot in Thailand. Or it could be in films, most relevantly, Azazel Jacobs' new drama, "His Three Daughters," in which Coon stars alongside Natasha Lyonne and Elizabeth Olsen as sisters caring for their dying father.
But on a recent, bright late-summer morning, Coon is sitting on a bench in the bucolic northeast Westchester town of Pound Ridge. A few years back, she and her husband, the playwright Tracy Letts, moved near here with their two young children, drawn by the long rows of stone walls and a particularly good BLT from a nearby cafe that Letts, after biting into, declared must be within 15 miles of where they lived.
In a few days, they would both fly to Los Angeles for the Emmys (Letts was nominated for his performance in "Winning Time" ). But Coon, 43, was then largely enmeshed in the day-to-day life of raising a family, along with their nightly movie viewings, which Letts pulls from his extensive DVD collection. The previous night's choice: "Once Around," with Holly Hunter and Richard Dreyfus.
Coon met Letts during her breakthrough performance in "Who's Afraid of Virginia Wolfe?" on Broadway in 2012. She played the heavy-drinking housewife Honey. It was the first role that Coon read and knew, viscerally, she had to play. Immediately after saying this, Coon sighs.
"It sounds like something some diva would say in a movie from the '50s," Coon says. "I just walked around in my apartment in my slip and I had pearls and a little brandy. I made a grocery list and I just did... Read More