Bicoastal/international production house Moxie Pictures has signed the collective Superfad for live action representation. Superfad has directed live action and animated projects for Visa, NASCAR, HTC, Nike, Google, PSP, Sprint and Durex condoms.
For the latter, Superfad turned out one of the year’s most popular virals–“Get It On,” which earned distinction at Cannes, the D&AD competition and the AICP Show. Cannes also honored Superfad’s work for the ongoing integrated Sprint campaign out of Goodby, Silverstein & Partners, San Francisco.
Justin Leibow, partner/creative director at Superfad–which maintains its own shops in London, N.Y., L.A. and Seattle–has directed live action heavy projects for the GAP voter campaign and KMART/Protégé, He noted that Moxie–with its extensive production track record in breakthrough projects–would help place Superfad in contention for a wider range of ambitious live action work. “For us,” he related, “it’s about finding the right approach for the project. We love typography as much as live action directing–it is the idea that drives the execution. Moxie gets this.”
Utah Leaders and Locals Rally To Keep Sundance Film Festival In The State
With the 2025 Sundance Film Festival underway, Utah leaders, locals and longtime attendees are making a final push — one that could include paying millions of dollars — to keep the world-renowned film festival as its directors consider uprooting.
Thousands of festivalgoers affixed bright yellow stickers to their winter coats that read "Keep Sundance in Utah" in a last-ditch effort to convince festival leadership and state officials to keep it in Park City, its home of 41 years.
Gov. Spencer Cox said previously that Utah would not throw as much money at the festival as other states hoping to lure it away. Now his office is urging the Legislature to carve out $3 million for Sundance in the state budget, weeks before the independent film festival is expected to pick a home for the next decade.
It could retain a small presence in picturesque Park City and center itself in nearby Salt Lake City, or move to another finalist — Cincinnati, Ohio, or Boulder, Colorado — beginning in 2027.
"Sundance is Utah, and Utah is Sundance. You can't really separate those two," Cox said. "This is your home, and we desperately hope it will be your home forever."
Last year's festival generated about $132 million for the state of Utah, according to Sundance's 2024 economic impact report.
Festival Director Eugene Hernandez told reporters last week that they had not made a final decision. An announcement is expected this year by early spring.
Colorado is trying to further sweeten its offer. The state is considering legislation giving up to $34 million in tax incentives to film festivals like Sundance through 2036 — on top of the $1.5 million in funds already approved to lure the Utah festival to its neighboring... Read More