CLIENT
EA Sports/"NFL Street."
PRODUCTION CO.
Motion Theory, Venice, Calif.
Motion Theory (Grady Hall and Mark Hoffman), directors; Jo Molitoris, DP; Javier Jimenez, executive producer; Grady Hall and Mathew Cullen, creative directors; Bo Platt, line producer; Kaan Atilla, art director; Irene Park, Mark Kudsi, John Clark and Chris De St Jeor, design/3-D.
AGENCY
See Advertising, San Francisco.
Mike Lewis, creative director/art director; Peter Crosby, creative director/ copywriter; Chris Weldon, executive producer; Robyn Wilkinson, producer.
EDITORIAL/POST
Motion Theory.
Mark Hoffman, offline/online editor; Brad Watanabe, assistant editor; James Taylor, postproduction supervisor.
R!OT Santa Monica.
Bob Festa, colorist.
AUDIO POST
One Union Recording Studios,
San Francisco.
Joby Deal, mixer.
MUSIC
X-Ecutioners, New York.
THE SPOT
"Traveling Mural" features larger-than-life video game football players projected onto city streets and buildings to announce the arrival of EA Sports’ "NFL Streets." The :30 follows a virtual football as it is passed, bounced, pitched and fumbled between two dozen skyscraper-sized players.
Spot broke Jan. 9.