Mother in New York has hired Nedal Ahmed as executive creative director. Ahmed starts her new role this month and joins Karla Mileski and Gustavo Dorietto as the New York office’s ECDs.
Ahmed joins from Google Creative Lab where she has been working on Google’s Pixel brand since the start of the year as a creative director. Prior to Google, Ahmed served as a creative director at Wieden+Kennedy Tokyo where she led creative on accounts including Nike, Tinder and IKEA.
The move to Mother marks Ahmed’s return to U.S.-based agency life, having spent the past four years sharpening her creative skills across Europe and Asia.
Oriel Davis-Lyons, chief creative officer at Mother said, “Our ambition is to build a company where the world’s most creative people do iconic and impactful work. But also to do it in ways that make our children proud. Nedal not only has a global record of effective, awarded, and highly crafted work but also is a natural mentor with a real desire to help grow the next generation of talent. We’re very fortunate to have her join us.”
Ahmed brings to Mother over a decade of experience creating impactful work centered in authenticity. Her ability to spark cultural conversation through creativity will greatly benefit Mother’s next generation of young creatives. Arguably her most notable work to date is “The Talk” for P&G, which was created during her time at BBDO New York. “The Talk” created a foundation for important conversations to occur about prejudice in America. It won some of the industry’s most coveted awards, including an Emmy.
On her new role at Mother, Ahmed said: “There’s a great sense of momentum and creative energy brewing at Mother New York. The mission is clear, the right people are in place and exciting clients are coming on board. I believe 2024 is going to be a great year for Mother, and I’m really excited to be part of this next chapter.”
Since Davis-Lyons’ appointment to CCO this past January, he has continued to build a diverse department of local and global talent to service Mother New York’s growing roster of clients. The department recently announced seven new creative hires in addition to winning the Wall Street Journal in a competitive pitch.
“Heretic” and “Maria” Set As Red Carpet Premieres At AFI Fest
The American Film Institute (AFI) has announced that Heretic, the psychological thriller starring Hugh Grant, and Maria, based on the life of opera singer Maria Callas starring Angelina Jolie, will round out the Red Carpet Premieres section at this year’s AFI Fest. The Heretic Gala Screening will take place on Thursday, October 24, and the Maria Gala Screening will be held on Saturday, October 26. The complete Red Carpet Premieres section includes the world premieres of Music By John Williams, Robert Zemeckis’ Here, Wallace & Gromit: Vengeance Most Fowl and Clint Eastwood’s Juror #2. All Red Carpet Premieres will take place at the historic TCL Chinese Theatre. The full lineup for AFI Fest 2024 will be unveiled on October 1.
“At the heart of AFI Fest is an unwavering dedication to celebrating the best in global cinema--together,” said Bob Gazzale, AFI president and CEO. “We look forward to uniting artists and audiences once again to be inspired by the art form in a powerful sense of community.”
Heretic follows two young missionaries (Sophie Thatcher and Chloe East) who are forced to prove their faith when they knock on the wrong door and are greeted by a diabolical Mr. Reed (portrayed by Grant), becoming ensnared in his deadly game of cat-and-mouse. The film is directed by Scott Beck and Bryan Woods and produced by Stacey Sher, Beck, Woods, Julia Glausi and Jeanette Volturno. The film will be released nationwide by A24 on November 8.
Directed by Pablo Larraín, Maria presents a tumultuous and beautiful depiction of one of the world’s most renowned artists and reimagines the legendary soprano in her final days in Paris, as Callas (Jolie)... Read More