Director Dwayne Logan has signed with More Media for U.S. representation except in the Midwest where he continues to be handled by Method & Madness. Logan’s body of directorial work includes commercial shorts for Jeep, Nike, and Yelp, TV promos for Disney, NASCAR and YouTube, and the searing short film about the impacts of racism, “Black Thoughts,” which Logan describes as “a lamentation for a systematically oppressed and dehumanized people.”
“Working with Dwayne means having years of knowledge on set and witnessing a director who’s always in tune with a shoot’s unique pulse,” said Stephen Buchanon, More Media’s founder and managing director. “He naturally knows when to apply pressure and when to let things breathe.”
On a mission to change lives through his art, athlete, dancer, music producer and director Logan was born and raised in Chicago. He grew up in the underserved South Side neighborhood, steeped in sports, music, dance, design and a desire to spread love–elements that show up in his films in distinct ways. Local gospel, hip hop, and R&B melodies spawned dance battles with his siblings, later transforming Logan into a choreographer with a penchant for incorporating movement and rhythm into his shorts. Similarly, by spending much of his youth street tumbling, Logan would go on to become a competitive gymnast and USAG coach, working with toddlers and teens alike.
“As a gymnastics coach and mentor, I noticed that my athletes were being greatly impacted by their favorite music, films and TV shows. That’s when everything clicked. I realized that I could help more of them simply by learning to communicate through those avenues,” said Logan. “I want those who feel unseen to feel perceived and humanized. I want to motivate people to build bridges and to find themselves fellowshipping at unfamiliar tables. I’m convinced that short-form content is one of the most potent arrows in my quiver which will allow me to hit those marks.”
As he joins More Media, Logan will continue his focus on the short-form. While enthusiastic about sharing stories of love that portray and impact people of diverse demographics, Logan also takes great pride in being able to spotlight authentic Black characters and their underrepresented stories.
In a recent campaign for Jeep Wagoneer, Logan weaves dynamic shots of the car between captivating interviews with largely unsung Black car designers, while, in his short film, “Black Thoughts,” he communicates a vulnerable and honest experience of being Black in America. Likewise, his promo for the new Disney series “The Crossover,” which centers on the story of two teen ballers, uses dramatic lighting, intimate tête-à-têtes, and dynamic athleticism to convey a story of familial bonds, challenged by obstacles on-court and off.
“When I first met Dwayne, I instantly knew he was a creative I wanted to work with,” affirmed Buchanon. “His eye and care for people is what drew me in so quickly.”
“A major goal of my work is to inspire difficult but critically important conversations about our society. Stephen and I share this desire and want to change the world around us,” reciprocated Logan. “We operate with honor, integrity, and most of all, love.”
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More