CLIENT
Finish Line/Nike.
PRODUCTION CO.
Partizan, Los Angeles.
Jaume, director; Claudio Miranda, DP; Sheila Stepanek, executive producer; Simon Barrett, producer. Shot at Raleigh Studios, Hollywood.
AGENCY
Cinco Design, Portland, Ore.
Kirk James, creative director/copywriter; David Nakamoto, art director; Gina Bevilacqua, producer.
EDITORIAL
Mojo Editorial, Venice, Calif.
T.G. Herrington, editor; Colleen McLean, executive producer; Endy Hedman, producer.
POST
Bobine Video, Santa Monica.
Jais Thierry Lamaire, colorist.
Steele VFX, Santa Monica.
Jerry Steele, online editor.
VISUAL EFFECTS
Mojo Editorial.
Pascual Sisto, graphic animator.
AUDIO POST
POP Sound, Santa Monica.
Loren Silber, mixer.
MUSIC/SOUND DESIGN
Mo:phonics, Venice.
Zach Corbell, composer/sound designer; Michael Frick, producer.
THE SPOT
The :30 "Choose to Play" mixes graphics, live action footage of young people and a driving soundtrack to highlight Nike shoes (Air Max Swift, Air Slamtastic and Air Tailwind) that are available exclusively at the Finish Line. The commercial ends with the tag, "Choose to Play. Only at Finish Line."
Spot broke in August.