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    MONO hires Acosta as director of integrated production, promotes Lynch to director of strategy

    By SHOOTUpdated:No Comments3558 Views

    MONO, a MDC-owned creative agency based in Minneapolis has hired José Acosta to fill a new position, director of integrated production, while promoting Steve Lynch to director of strategy.

    After a nationwide recruitment campaign, Acosta joins MONO from Publicis Sapient in Miami where he led integrated production efforts for North America, guiding brands like Jeep, Fiat, T-Mobile, Unilever and Patron for the last six years. Acosta will be responsible for leading both content and digital production disciplines and growing the busy department. Also, under his leadership, will be the continued expansion and innovation of MONO’s in-house studio, The Shed. Almost every client is now actively using The Shed’s content creation and production expertise, doubling the studio’s size in the last year.

    “I believe that there is an opportunity to not only build upon MONO’s impeccable track record of producing award-winning work, but also help to construct the production department of the future,” said Acosta.

    Lynch has been at MONO for three years, building the connections strategy department from the ground up through his work on clients such as Google Pay, Google One and MillerCoors’ Peroni. In his new role, Lynch will bring MONO’s two distinct brand and connections strategy disciplines into one cohesive department. 
     
    “As we developed MONO’s connections strategy team, we recognized that group was bringing valuable customer insights from different perspectives and at a different stage of the strategic process than brand strategy,” said Lynch. “By deliberately weaving these highly-skilled, complementary teams together, we’ll have the most complete and cohesive view of our client’s consumers from beginning to end.” Through this holistic approach, clients will achieve more willful engagement from their consumer, something that’s of growing importance as people continue to take more and more control of their content and media experiences. 
     
    Bringing Acosta in and promoting Lynch are all part of a greater effort to strengthen key departments at MONO. Late last year, MONO hired its first first-ever executive creative director, Vanessa Fortier, and shifted two of its three founders–Michael Hart and Chris Lange–into a split role of chief creative officer. Ultimately, these shifts will set up MONO to better serve its growing list of clients, which includes MillerCoors, Walmart, Google and Sherwin Williams.  
     

    Tags:Jose AcostamonoSteve Lynch

    Director Kacper Larski Joins RSA Films For Spot Representation

    Tuesday, November 12, 2024

    RSA Films has added director Kacper Larski to its roster for commercial representation in the U.S. Larski is known for his work in automotive and sport, and a style of filmmaking which features epic visuals and gripping montage, often combining the real and surreal. Among his most recent commercial films are Garmin’s “Fenix 8” (direct to brand), U.S. Army Reserve’s “Helper” (DDB Chicago) and Bushmills Whiskey’s “Follow No One” (Mekanism). He’s also directed campaigns for Hyundai, Jeep, GMC, Subaru, VW, Mazda and Chevrolet.

    Larski’s distinctive aesthetic emerged in one of his first projects, Land Rover’s “68 Years Later,” which won a Cannes Young Directors Award in 2016. Two years later, he directed the “Greatness is Rare” campaign for BBDO Toronto and the Canadian Paralympic Committee which won Cannes Lion Gold. Prior to joining RSA, Larski had most recently been repped in the U.S. market by production house Eleanor.

    “The camera and film for me have always been about the ability to live 1,000 lives,” Larski said. “Stylistically, I want to transport viewers in whatever stories I’m telling--a super athlete’s runner’s high, a skier’s dream powder, a giant’s tale, even driving in space.”

    “Kacper is one of the most exciting filmmakers I’ve seen over the last several years,” said Luke Ricci, president, RSA Films US. “Whether it’s a character, an emotion, an environment, car or other product, he has a special and distinctive way of capturing and articulating the world around him in all his work. He is a fantastic addition to our RSA family.”

    “Joining RSA is a dream come true,” Larski said. “The roster includes some of the best filmmakers in the world, with founder Ridley Scott... Read More

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