Besides Slate, there are few online men’s magazines, but Dennis Publishing, the British publisher of Maxim, Men’s Fitness and other lifestyle titles, launched Monkey in November, which Dennis calls “the world’s first weekly digital men’s magazine.” Completely ad-supported, the publication is sent free to anyone who registers.
Although the content of the magazine is similar to print publications with its lifestyle focus, it differs with the preponderance of video content. “There’s all sorts of videos, from reviews of cars to film trailers to game trailers and sports videos,” said reviews editor Leon Poultney. “There’s less editorial and it’s very visually driven, with video and flash elements. We took what you find in a men’s lifestyle magazine and made it very interactive. We’re doing things that regular print magazines couldn’t do.”
The magazine is being offered for free, “because it doesn’t make sense to charge when the info is available free on the Net,” said Don Amaechi, an account manager. With no subscriber revenue, the magazine is reliant on advertising and it’s successfully selling ads for films and entertainment, clothing, accessories, insurance, tech gadgets, energy drinks and toys, Amaechi noted.
Rich media ads with embedded video are running for the products. They combine pre-recorded TV ads embedded into the page with surrounding content Monkey produces, such as logos created with Flash animation. For an energy drink, “We took an image of the bottle and got bubbles moving around the page,” Amaechi said. He said the ads include “videos at the center of the page that make it more engaging for the user.”
Ads on a digital magazine have benefits over print advertising, including a longer life (after an ad runs in a weekly edition of Monkey it is archived for subsequent viewing); and accurate metrics (ABC circulation figures report over 200,000 views a week, “and if they don’t get that we can rerun the ad,” Amaechi said).
Producers Douglas Wick and Lucy Fisher To Receive Harold Lloyd Award From The Advanced Imaging Society
Producers Douglas Wick and Lucy Fisher will be presented with the 2025 Harold Lloyd Award in recognition of their producing achievement in creating Gladiator II at The Advanced Imaging Society’s (AIS) 15th annual Lumiere Awards luncheon, which takes place Friday, February 7, 2025, at the Beverly Hills Hotel.
Empowering their storytelling with groundbreaking technology and skill, Wick and Fisher have thrilled audiences and driven the film industry forward for three decades. Their steadfast dedication to the highest standards of cinematic excellence have resulted in epic films, including Memoirs of a Geisha, The Great Gatsby, the Stuart Little franchise, the Divergent Series and both Gladiator films. The first Gladiator earned Wick an Academy Award® for Best Picture. In light of their consistent and distinguished contributions over the years, as exemplified by this year’s Gladiator II, the Advanced Imaging Society wished to recognize the team with this year’s esteemed Harold Lloyd Award.
“Doug Wick and Lucy Fisher of Red Wagon Entertainment have revolutionized modern filmmaking with their bold storytelling and ability to elevate large-scale productions to epic levels,” remarked Jim Chabin, AIS president. “Their work has not only captivated audiences but also redefined filmmaking standards, leaving an indelible mark on the art of cinema. At AIS. we deeply admire their visionary contributions and enduring influence on the film industry.”
Suzanne Lloyd, granddaughter of the late, great Harold Lloyd, remarked, “Doug’s artistic vision and Lucy’s dynamic leadership have brought authenticity, beauty and profound emotion to some of our favorite epic films. Together, they are a... Read More