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    Moldova private broadcaster goes HD with Snell’s Kahuna, Sirius and IQ Modular

    By SHOOTUpdated:No Comments471 Views

    General Media Group Moldova, Moldova’s largest private broadcaster with three general channels plus a 24/7 news channel, has successfully gone HD across all channels, using Snell routing, infrastructure and production switching systems. The Snell equipment was supplied via regional partner, Romtek.

    The entire project was handled by systems integrator Broadcast Systems International, and involved integrating multiple separate operations into a single new broadcast facility in Moldova’s capital city, Chisinau, with a complete new 1080i HD infrastructure. Broadcast Systems International chose a single Kahuna 360 production switcher with three 3M/E control panels to provide all the switching needs for the four channels. Snell’s IQ Modular range was selected for infrastructure, and the broadcaster’s existing Snell Sirius 600 multi-format router was upgraded to HD and expanded to128x128 as part of the project.

    “We’re proud that Snell systems have played a key role in helping Broadcast Systems International to successfully deliver a brand new HD facility for General Media Group Moldova,” said Robert Rowe, managing director of Live TV at Snell. “We are continuing to enjoy considerable success in the region with Kahuna in particular; as well as its reliability and seamless handling of multiple formats – including 1080p and 4K – its unique ability to support multiple control panels from a single mainframe is proving to be a real plus for our customers.”

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    AD&Co. Launches Studio A; Davida Hall To Head New Venture As Sr. Director of Creative Content

    Thursday, November 14, 2024

    Female-founded and led creative marketing agency AD&Co. has opened Studio A. The new venture will serve as AD&Co.’s in-house social brand content division, focused on developing and producing digital programming for advertising, social media, and influencer marketing campaigns designed to reach today’s audiences on the most popular and pivotal platforms. Davida Hall has been named to head Studio A as sr. director of creative content. She shifts over from AD&Co. where she held the same title since December 2023. Hall’s affiliations prior to AD&Co. include PopSugar and Studio71.

    Amy Demas, founder and chief creative officer of AD&Co., said, “We understand content is king-—or queen—and that our clients need to engage their customer communities where they live. That inspired the logical expansion of AD&Co with Studio A, which is committed to producing only the most engaging and authentic brand stories.”

    Studio A will harness both AD&Co’s and Hall’s deep expertise in the lifestyle sector, as content creators and avid consumers. Specializing in reaching audiences where they spend their time, the studio is immersed in social media, pop culture, and current trends, expertly crafting visuals, language, and storytelling to reinforce client brand identities and cut through the noise.

    Studio A debuts with the “This Is Me” campaign for Love + Craft + Beauty, a brand dedicated to embracing and promoting diversity within the beauty space. “This Is Me” highlights Gen Z’s affinity for radical self-expression that allows individuals to tell their own stories, free from labels, using beauty and fashion as tools of authenticity. The campaign showcases models celebrating their unique qualities to present... Read More

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