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    Mojo Organizes With Rubbermaid

    By SHOOT StaffUpdated:No Comments1522 Views
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    CLIENT

    Rubbermaid Home Products/Seal ‘n Saver/Long Handle Utility Storage Rack.

    PRODUCTION CO.

    Bees Pictures, Madrid, Spain.

    Simon Burge, executive producer; Nina Ludgate, producer; Tracey Lewin, production manager.

    Bicoastal Partizan, Los Angeles.

    Jaume, director; Flavio Labiano, DP; Sheila Stepanek, executive producer; Doron Kauper, producer. Shot at Cars Studio and Plato 600, Madrid.

    AGENCY

    McCann-Erickson, New York.

    Steve Ohler, executive VP/group creative director; Chris Quillen, senior VP/senior creative director; George Dewey, VP/copywriter; Natalie Carbone, copywriter; Armand Prisco, art director; Julie Andariese, producer.

    EDITORIAL

    Mojo Editorial, bicoastal.

    TG Herrington, editor/effects supervisor; Colleen McLean, executive producer; Angie Hart, producer; Endy Hedman, assistant editor; Alex Bartkus, production assistant.

    POST/VISUAL EFFECTS

    Chimney Pot, Stockholm.

    Patric Roos, producer; Quentin Olszewski, Fire artist; Anders Singstedt and Jamie McBride, Inferno artists; Niklas Aldergren, chief technical officer.

    AUDIO POST

    Mic Studios, Stockholm.

    Micke Frithof, mixer/engineer.

    AZ Productions, Los Angeles.

    Jaime Zapata and Bruno Canale, mixers/engineers.

    MUSIC/SOUND DESIGN

    Mic Studios.

    Zach Corbell, composer/sound designer.

    Mojo Editorial.

    Michael Erdman, composer/arranger; Zach Corbell, composer/sound designer; Michael Erdman, arranger.

    THE SPOTS

    In "Pinata" (:30), a woman plays the game with a piñata made up of Rubbermaid Seal ‘n Savers, demonstrating the strength and durability of the food storage containers. "Farmer" (:30) features a group of people playing a musical chairs-type game to highlight the ease and organization of the Long Handle Utility Storage Rack. The commercials end with the tag line, "How life gets organized."

    Spots broke in September.

    Category:ScreenWork



    “Beatles ’64” Documentary Captures Intimate Moments From Landmark U.S. Visit

    Thursday, November 28, 2024

    Likely most people have seen iconic footage of the Beatles performing on "The Ed Sullivan Show." But how many have seen Paul McCartney during that same U.S. trip feeding seagulls off his hotel balcony?

    That moment — as well as George Harrison and John Lennon goofing around by exchanging their jackets — are part of the Disney+ documentary "Beatles '64," an intimate look at the English band's first trip to America that uses rare and newly restored footage. It streams Friday.

    "It's so fun to be the fly on the wall in those really intimate moments," says Margaret Bodde, who produced alongside Martin Scorsese. "It's just this incredible gift of time and technology to be able to see it now with the decades of time stripped away so that you really feel like you're there."

    "Beatles '64" leans into footage of the 14-day trip filmed by documentarians Albert and David Maysles, who left behind 11 hours of the Fab Four goofing around in New York's Plaza hotel or traveling. It was restored by Park Road Post in New Zealand.

    "It's beautiful, although it's black and white and it's not widescreen," says director David Tedeschi. "It's like it was shot yesterday and it captures the youth of the four Beatles and the fans."

    The footage is augmented by interviews with the two surviving members of the band and people whose lives were impacted, including some of the women who as teens stood outside their hotel hoping to catch a glimpse of the Beatles.

    "It was like a crazy love," fan Vickie Brenna-Costa recalls in the documentary. "I can't really understand it now. But then, it was natural."

    The film shows the four heartthrobs flirting and dancing at the Peppermint Lounge disco, Harrison noodling with a Woody Guthrie riff on his guitar... Read More

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