ModOp Films has evolved into MOR and added directors Bram Coppens and Raphael Dias to its roster. Developed by EPs Rossi Cannon, Steve Schofield and creative technologist David Cullipher, the company focuses on producing brand-supported engagements, from advertising campaigns to immersive experiences. Understanding a brand’s audience and core value is central to MOR’s approach–one that blends creativity and analytics to deliver impact.
MOR features a talent pool of creative, directors, interactive directors, designers, and producers who collaborate on imaginative projects with agencies and brands. Coming aboard are Coppens who is based in L.A., and Dias who resides in Rio and London.
Coppens has directed cinematic, visually driven campaigns for clients such as Christian Dior (which earned him a nomination for a Young Director Award at Cannes), Lexus, Range Rover, Dockers, and the Worldwide Campaign for Adidas’ FIFA World Cup ball. The film was the first 360 interactive commercial on YouTube which earned him a bronze CLIO Award. Bram is a multi-dimensional storyteller. His work is infused with striking visuals, often incorporating a range of techniques to deliver powerful images. Coppens was with Butler prior to joining MOR.
Dias is the director of The Refugee Nation via Ogilvy New York, which was awarded 18 Cannes Lions in 2017. He’s also earned One Show Awards, D&AD pencils + President’s Pick 2017, and the New York FIP Festival Award. Dias gains his first U.S. production house representation via MOR.
As for evolution of the company, Cannon related, “MOR is the natural next step, combining our individual strengths into a company engineered for our industry today. We back everything we do with years of industry knowledge so our clients can explore new ground and inspired ideas with confidence. From live action to new immersive concepts, our talent pool proven success and a passionate approach.”
Schofield added, “Our name MOR is about our collective drive to expand how people consider what really connects with audiences. We see this as a time of incredible opportunity, and we harness that vitality and wide-open thinking in MOR.”
Cullipher commented, “We strive to make the process of creating amazing stories easy and accessible no matter the medium. We take care of the technology and logistics so that we can focus on the creative and business goals with agencies and brands. Plus we love what we do and solving challenging ideas for our clients.”
Among MOR’s new projects: an Escape Room created and designed by innovator Michael Counts along with creative technologist Cullipher; four short films for W20 helmed by Academy award-winning director Cynthia Wade, who concurrently directed Kellogg’s Mini-Wheats for Leo Burnett; a broadcast and digital campaign 23andMe created and directed by Hamish McCollester which was taken from concept to delivery through MOR’s in-house post; and the moving X-Finity campaign directed by Kai Sehr who brought Goodby’s wishes concept to life.
