Director Paul Goldman, whose storytelling campaigns span such clients as Fiat, Yellow Pages, Toyota, Kraft, PetCo and Canal Plus, has joined ModOp Films. Goldman’s first project at his new roost is a Nutrish campaign starring Rachael Ray.
Goldman first established himself in the business as an agency creative. Throughout his career, behind the camera and as a creative director at Deutsch New York and copywriter at TBWA, Goldman developed and executed campaigns in every sector of advertising. While an agency creative, his work earned such awards as Cannes Gold, Silver and Bronze Lions, London International Awards, and British Television Advertising Awards. Goldman’s first directing project, for Ikea, was a stroke of opportunity and encouragement by his then boss Donny Deutsch.
“It was a true gift. It was the first time I experienced having ideas and feelings translated through actors to be delivered to the unseen audience. It was moving and powerful–from then on, I had to do it.” He continued to direct in house at Deutsch for the next two years, before moving exclusively to the production side. He had a nine-year run at production house Partizan and was later repped by Supply&Demand before now joining ModOp headed by co-founders/executive producers Rossi Cannon and Steve Schofield.
“When I saw Paul’s work I was immediately struck by the attention to artful detail in every frame,” said Cannon. “He’s also a big idea person and has incredible depth of industry knowledge–it isn’t common to find that in one person. Just as important, he’s is genuine and really enjoys the creativity of advertising which shows in the work.”
