Director Paul Goldman, whose storytelling campaigns span such clients as Fiat, Yellow Pages, Toyota, Kraft, PetCo and Canal Plus, has joined ModOp Films. Goldman’s first project at his new roost is a Nutrish campaign starring Rachael Ray.
Goldman first established himself in the business as an agency creative. Throughout his career, behind the camera and as a creative director at Deutsch New York and copywriter at TBWA, Goldman developed and executed campaigns in every sector of advertising. While an agency creative, his work earned such awards as Cannes Gold, Silver and Bronze Lions, London International Awards, and British Television Advertising Awards. Goldman’s first directing project, for Ikea, was a stroke of opportunity and encouragement by his then boss Donny Deutsch.
“It was a true gift. It was the first time I experienced having ideas and feelings translated through actors to be delivered to the unseen audience. It was moving and powerful–from then on, I had to do it.” He continued to direct in house at Deutsch for the next two years, before moving exclusively to the production side. He had a nine-year run at production house Partizan and was later repped by Supply&Demand before now joining ModOp headed by co-founders/executive producers Rossi Cannon and Steve Schofield.
“When I saw Paul’s work I was immediately struck by the attention to artful detail in every frame,” said Cannon. “He’s also a big idea person and has incredible depth of industry knowledge–it isn’t common to find that in one person. Just as important, he’s is genuine and really enjoys the creativity of advertising which shows in the work.”
Sinners and Saints Adds Apple Pie To Its Branded Menu
Bicoastal Sinners and Saints--the multidisciplinary studio overseen by managing director/executive producer Heather Heller, and partners/EPs Yann Henric and Thomas Carroll--has added Apple Pie Tabletop to its roster for branded content. Known for its food and beverage content creation, Apple Pie comprises the husband-and-wife team of director/DP Gene Dubin and director/art director Alisa Volodina. In addition to representation, the move expands Apple Pie’s production capabilities through the combination of its centrally located full-service studio in New York and a newly established mobile studio in Los Angeles. Apple Pie recently teamed with Sinners and Saints on a Wienerschnitzel project created by Innocean.
“We believe that our dual studio strategy positions us uniquely in the competitive landscape of food and beverage storytelling,” said Heller. “By blending the artistry of the New York studio with the flexibility of our Los Angeles location, we can tailor our productions to meet the unique demands of each project, regardless of geography.”
“Working with Sinners and Saints in the demanding field of tabletop was an absolute pleasure,” shared Apple Pie Tabletop in a joint statement. “Warm welcome, unwavering support and dedication--everything a director can ask for. The entire experience was both enjoyable and rewarding. We will not miss an opportunity to collaborate with them again.”
“The first thing you notice is that Apple Pie has beautiful work,” Heller observed. “Having worked with them, I can say that Gene and Alisa are extremely meticulous and detail-oriented; their combination of talent and agility appeals to agencies and clients.” Also appealing to Heller is Apple Pie Tabletop’s brisk international... Read More