Networks eye new ratings dynamic as digital video recoder penetration increases
By David Bauder, Television Writer
NEW YORK (AP) --ABC’s “Modern Family” may not be the top-rated comedy on television, but it’s the one most viewers catch up with on their digital video recorders.
Through the first two weeks of the season, the Nielsen Co. said an average of 4.5 million viewers watched a recording of “Modern Family” after it first appeared on the air. That lifted the show’s viewership from nearly 14 million people who watched it live to 18.5 million.
It was the prime-time program that got the biggest lift when Nielsen’s measurement of who watches on DVR within seven days is added in. Networks are increasingly watching this new ratings measurement as DVR penetration increases.
Eight shows besides “Modern Family” saw their audiences grow by more than 3 million when the DVR statistics were added. Six are on CBS, led by “Two and a Half Men.” ABC’s “Grey’s Anatomy” and Fox’s “Terra Nova” picked up significant time-shifted viewing.
By percentage, the two-week champ was Fox’s “Fringe.” It airs live on Fox on Friday night, when many of the network’s young viewers are out, and saw its viewership increase by 45 percent from 3.3 million to 5 million with DVRs added in.
NBC’s ratings this season are abysmal, but one ray of light is that the network’s “Parenthood,” ”Prime Suspect” and “Up All Night” increased their audiences by more than 30 percent through DVRs, Nielsen said.
The DVR numbers could be the difference between life and death for marginal series. ABC’s just-canceled “Charlie’s Angels” had virtually the same live audience as its new “Pan Am” last week, but during the first two weeks of the season the percentage of people who watched “Pan Am” on DVR was more than twice that of “Charlie’s Angels.”
In what’s becoming a pattern, CBS dominated live viewing again last week with 16 of the top 25 shows in Nielsen’s ranking. A strong newcomer was ABC’s comedy “Last Man Standing,” which landed in the top 10 with its premiere, evidence of actor Tim Allen’s enduring popularity.
For the week in prime time, CBS led with an average of 10.6 million viewers (6.7 rating, 11 share), Fox had 9 million and ABC had 8.6 million (both 5.5, 9), NBC had 6.4 million (4.1, 7), the CW had 1.7 million (1.1, 2) and ION Television had 940,000 (0.6, 1).
Among the Spanish-language stations, Univision led with an average of 3.2 million viewers (1.7, 3), Telemundo had 1.1 million (0.4, 1), TeleFutura had 510,000 (0.3, 0), Estrella had 220,000 and Azteca 190,000 (both 0.1, 0).
NBC’s “Nightly News” won the evening news ratings race, averaging 8 million viewers (5.4 rating, 11 share), ABC’s “World News” had 7.5 million (5.1, 10) and the “CBS Evening News” had 5.5 million (3.8, 7).
A ratings point represents 1,147,000 households, or 1 percent of the nation’s estimated 114.7 million TV homes. The share is the percentage of in-use televisions tuned to a given show.
For the week of Oct. 10-16, the top 10 shows, their networks and viewerships: “NCIS,” CBS, 18.98 million; “Dancing With the Stars Results,” ABC, 16.89 million; “Dancing With the Stars,” ABC, 16.79 million; NFL Football: Minnesota at Chicago, NBC, 16.57 million; “Two and a Half Men,” CBS, 16.2 million; “NCIS: Los Angeles,” CBS, 15.4 million; “Sunday Night NFL Pre-Kick,” NBC, 14.39 million; “Modern Family,” ABC, 13.65 million; “The Big Bang Theory,” CBS, 13.58 million; “Last Man Standing,” ABC, 13.19 million.
Oscar and Emmy-Winning Composer Kris Bowers Joins Barking Owl For Advertising, Branded Content
Music, audio post and sonic branding house Barking Owl has taken on exclusive representation of Oscar and Emmy-winning composer Kris Bowers for advertising and branded content.
Bowers’ recent film scores include The Wild Robot and Bob Marley: One Love, alongside acclaimed past works such as The Color Purple (2023), King Richard and Green Book. His contributions to television are equally impressive, with scores for hit series like Bridgerton, When They See Us, Dear White People, and his Daytime Emmy Award-winning score for The Snowy Day.
In addition to his work as a composer, Bowers is a visionary director. He recently took home the Academy Award for Best Documentary Short Subject for his directorial work on The Last Repair Shop. The emotionally touching short film spotlights four of the people responsible for repairing the musical instruments used by students in the Los Angeles Unified School District (LAUSD). The Last Repair Shop reflects the positive influence that musical instruments have on the youngsters who play them, and the adults in the LAUSD free repair service who keep them working and in tune.
Barking Owl CEO Kirkland Alexander Lynch said of Bowers, “His artistry, diversity of style and depth of storytelling bring an unparalleled edge to the work we create for global brands. His presence on our roster reflects our continued commitment to pushing the boundaries of sound and music in advertising.”
Johanna Cranitch, creative director, Barking Owl, added, “Kris first caught my attention when he released his record ‘Heroes + Misfits’ where he fused together his jazz sensibility with a deeply ingrained aptitude for melody, so beautifully.... Read More