CLIENT
Mercedes-Benz USA/South Florida IDG.
PRODUCTION CO.
Headquarters, bicoastal.
Eden, director; Shane Hurlbut, DP; Alex Blum and Tom Mooney, partners (Blum is now with Optional Pictures, Santa Monica); Sylvia Kahn, executive producer; Richard Holling, producer; Denise Lunsford, production manager. Shot on location in Miami Beach.
AGENCY
Merkley Newman Harty|Partners, New York.
Andrew Hirsch and Randy Saitta, creative directors; Sivan Ben Horin, art director; Dave Johnson, copywriter; Sara Eolin, producer; Gary Grossman, head of production.
EDITORIAL
The Whitehouse, New York.
Neil Smith, editor; Roe Bressen, executive producer.
POST
Nice Shoes, New York.
Scott Burch, colorist; Ed Skupeen, online editor.
AUDIO POST
Sound Lounge, New York.
Tom Jucarone, mixer.
MUSIC/SOUND DESIGN
Human, New York.
Andrew Bloch, composer; Morgan Visconti, composer/sound designer.
THE SPOTS
"Under 40" (:30) shows humorous scenes of people trying to stay cool in the Florida heat, as Joe Mantegna states that one place it’s always cool is in a Mercedes-Benz vehicle. In "Private Beach" (:30), a couple in a Mercedes suddenly come upon a nude beach, testing the anti-lock brakes of the car.
Spots broke in July.