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    MKG adds ECD Desjardins, head of production Conley

    By SHOOTUpdated:No Comments1154 Views
    LOS ANGELES & NEW YORK --

    MKG–a woman-owned and operated creative agency specializing in brand action, including live experiences, digital and virtual events, employee engagements and social impact actions–has hired Tricia Desjardins as executive creative director and Matthew Conley as head of production.

    Desjardins, who marks her return to MKG where she will report to chief creative officer Lauren Austin, recently served as director of creative strategy at Camp, the family retail experience company. She was previously creative director at MKG, where she worked on such projects as Target’s “Favorite Day Product Launch,” Google’s “Be Internet Awesome” and in-store experiences for Gucci. 

    Conley served as executive producer at the Participation Agency, where he helped the company grow and increase client revenue by more than 220%. He previously served as producer at Art + Commerce, working on high-end luxury brands. He too reports to MKG CCO Austin.

    Tags:Lauren AustinMatthew ConleyMKGTricia Desjardins



    Growth Brings Growing Pains–and Bots–To Bluesky

    Sunday, December 22, 2024

    Bluesky has seen its user base soar since the U.S. presidential election, boosted by people seeking refuge from Elon Musk's X, which they view as increasingly leaning too far to the right given its owner's support of President-elect Donald Trump, or wanting an alternative to Meta's Threads and its algorithms.

    The platform grew out of the company then known as Twitter, championed by its former CEO Jack Dorsey. Its decentralized approach to social networking was eventually intended to replace Twitter's core mechanic. That's unlikely now that the two companies have parted ways. But Bluesky's growth trajectory — with a user base that has more than doubled since October — could make it a serious competitor to other social platforms.

    But with growth comes growing pains. It's not just human users who've been flocking to Bluesky but also bots, including those designed to create partisan division or direct users to junk websites.

    The skyrocketing user base — now surpassing 25 million — is the biggest test yet for a relatively young platform that has branded itself as a social media alternative free of the problems plaguing its competitors. According to research firm Similarweb, Bluesky added 7.6 million monthly active app users on iOS and Android in November, an increase of 295.4% since October. It also saw 56.2 million desktop and mobile web visits, in the same period, up 189% from October.

    Besides the U.S. elections, Bluesky also got a boost when X was briefly banned in Brazil.

    "They got this spike in attention, they've crossed the threshold where it is now worth it for people to flood the platform with spam," said Laura Edelson, an assistant professor of computer science at Northeastern University and a member of Issue One's... Read More

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