Bicoastal/international MJZ topped the 15th annual Association of Independent Commercial Producers (AICP) Show, scoring a total of nine honors. The AICP Show distinction continues a banner awards season for the production company; earlier this year MJZ had four of the five directors nominated for the coveted Directors of America (DGA) Award in recognition of the best commercial helmer of 2005. MJZ’s Craig Gillespie wound up winning the DGA Award.
Gillespie and fellow DGA nominee and MJZ director Spike Jonze figured prominently in the AICP honors mix. Jonze’s adidas commercial, “Hello Tomorrow,” for TBWA/Chiat/Day, San Francisco, scored in the advertising excellence/single commercial, visual style, visual effects (Sea Level, Santa Monica) and original music (composer Sam Spiegel of Squeak E Clean, Los Angeles) categories. And the Gillespie-helmed “Doctors” for Ameriquest via DDB Direct, Los Angeles, gained recognition in the humor category.
MJZ directors Dante Ariola and Fredrik Bond each scored two AICP Show honors. The latter’s eBay “Anthem” ad for BBDO New York scored in the production design category (for production designers Deborah Evans, John Merrit, Sebastian Ize) while Bond’s “Gimme The Ball” for adidas via 180 Amsterdam was honored for cinematography (DP Ben Seresin). The Ariola-directed “Disturbance” for Heineken from Publicis, New York, was honored in the advertising excellence/single commercial and original music (composer Jason Johnson of stimmung, Santa Monica) categories.
Anonymous Content’s seven honors included five earned in concert with Gorgeous Enterprises, London. (Gorgeous’ directors are repped stateside via Anonymous.) The Anonymous/Gorgeous honorees were: Xbox 360’s “Jump Rope” directed by Frank Budgen for McCann Erickson, San Francisco, and 72 and Sunny, El Segundo, Calif., in the advertising excellence/single commercial and visual style categories; the Budgen-helmed “Water Balloons” for Xbox 360 via McCann and 72 in the editorial category (editors Angus Wall and Kirk Baxter of Rock Paper Scissors, Los Angeles); and the Centers for Disease Control and Prevention’s “Sun” helmed by Chris Palmer for Saatchi & Saatchi, New York, in the production and cinematography (DP Phillippe Rousselot) categories.
The remaining two Anonymous Content honors came in the editorial and spec spot categories. The editorial honor went to Brad Waskewich of Rock Paper Scissors for the Anonymous-produced Nike “FC USA” commercial directed by Malcolm Venville for Wieden+Kennedy, New York. The spec honoree was Nike 6.0’s “Skateboys” directed by Charles Jensen via Anonymous.
Santa Monica-based harvest was next in the production company tally with five AICP Show honorees, including Fox Sports Net’s “The Shave,” “Moving” and “Let’s Get Together” directed by Baker Smith for TBWA/Chiat/Day, San Francisco. The package of spots collectively earned distinction in the advertising excellence/campaign category while “The Shave” scored in the talent/performance category. Additionally the Smith-helmed “Man and his Moose” for Manhattan Mini Storage via agency Mad Injection, New York, gained recognition in the low budget category. And garnering two more honors for harvest was Ace Hardware’s “Wife” directed by Michael Downing for Goodby, Silverstein & Partners, San Francisco. “Wife” was honored in the dialogue or monologue and the talent/performance categories.
THREE FOR FOUR Three production houses tied with four honors each: bicoastal/international @radical.media, bicoastal/international RSA Films and Los Angeles-based Biscuit Filmworks.
Biscuit produced the Noam Murro-directed Axe “Imprints” commercial for Bartle Bogle Hegarty, New York, which scored in the agency art direction (Brian Friedrich, Amee Shah, Matt Ian) category, as well as the Murro-helmed “Monster” for General Motors’ Hummer via Modernista!, Boston, which gained recognition in three categories: production, agency art direction (Philip Bonnery) and advertising excellence/campaign.
The latter was earned collectively by “Monster” and two Hummer spots from RSA: “Three Bears” and “Giants” directed by Jake Scott.
RSA’s other AICP Show honors came for: Nike’s “Awake” directed by Jake Scott for Wieden+Kennedy, Portland, Ore., in the cinematography category (DP Crille Forsberg), Freelance Union’s “Hospital” directed by Adam Goldstein in the spec spot category, and the Goldstein-helmed “Scaffold” for the New York Homeless Coalition via BBDO New York in the copywriting (Goldstein, Lauren Cohen) category. Last month Goldstein gained inclusion into SHOOT’s 2006 New Directors Showcase.
The four honorees produced by @radical.media were: Nike’s “Warriors” directed by Tarsem for Wieden+Kennedy, Portland, in the production design (Ged Clarke) category; M&M’s “Kaleidoscope” helmed by Dave Meyers for BBDO New York in the animation (visual effects/animation director Alex Weil of Charlex, New York) category; Hummer’s “Chairs” directed by Daniel Askill for Modernista! in the agency art direction category (Gary Koepke); and Canal Plus’ “The March of the Emperors” directed by The Glue Society for BETC Euro RSCG, Paris, in the advertising excellence/international category.
THREESOMES
Garnering three AICP Show honors apiece were bicoastal/international Hungry Man, bicoastal Tool of North America, bicoastal Smuggler, and San Francisco-based Mekanism.
Hungry Man scored with Sprint/Nextel’s “Locker Room” directed by Bryan Buckley for TBWA/Chiat/Day, New York, in the humor category; Embassy Suite Hotels’ “Questions” helmed by Jim Jenkins for TBWA/Chiat/Day, New York, in the copywriting category (Brandon Davis, Jenny McGuinness); and FedEx’s “Barry” directed by Hank Perlman for BBDO New York, also for copywriting (Grant Smith).
Tool’s three honorees were DHL’s “Golf Balls” directed by Erich Joiner for Ogilvy & Mather, New York, in the production category; and Sprint/Nextel’s “The Man” helmed by Sam Cadman for TBWA/Chiat/Day, New York, in the dialogue or monologue and talent/performance categories.
The Smuggler trio of honorees consisted of: the American Legacy Foundation spots “Good Samaritans,” “Hospital Beds” and “Profiles” directed by Chris Smith for Arnold Worldwide, Boston, and Crispin Porter+Bogusky, Miami, which registered in the advertising excellence/campaign category; Honda’s “Impossible Dream” helmed by Ivan Zacharias for Wieden+Kennedy, London, in the advertising excellence/international category; and Tanqueray’s “Lapland” directed by Ben Mor for Grey Worldwide, New York, in the musical arrangement category (Al Hochstrasser of Music Beast, New York)
Mekanism’s honors were: GameTap’s “Mexican Puppet Theater” for Mullen, Boston, in the low budget category; and Sega’s “Swim Meet” and “Class” in the advertising excellence/non-traditional category. For the latter two, Mekanism served as hybrid production company/ad agency. Mekanism’s Tommy Means directed all three honored spots.
NON-TRADITIONAL The Mekanism fare underscored the AICP Show opening up to content intended for platforms outside traditional TV, such as the Web, mobile phones, PDAs and iPods. This is reflected in the nontraditional category, which–in addition to the two Sega commercials–included as an honoree Brawny’s “Thinking About You” directed by Zach Math of now defunct Omaha Pictures for Fallon, Minneapolis? (Math is now with Santa Monica-based Furlined, a successor shop to Omaha.) The Sega and Brawny pieces have played primarily on the Internet and gained viral momentum.
Moreover, for the first time in its history, the overall AICP Show competition made new media fare eligible for virtually all its other competition categories. That’s why the AICP Show’s longstanding description changed from “The Art & Technique of the American Television Commercial” to “The Art & Technique of the American Commercial.” Television airtime is no longer a prerequisite for recognition.
Thus the way was paved for Mekanism’s “Mexican Puppet Theater” on behalf of client Gametap to be honored in the low budget category. It gained exposure both on the Web and on TV. Meanwhile other spots in mainstream categories ran on outlets in addition to TV, such as United Airlines’ “Dragon” which ran online, in-flight and in theaters, and Xbox’s “Jump Rope” and “Water Balloons” which was seen on the Internet, retail kiosks and the big screen at Times Square.
TWO TIMERS Resuming our production company countdown, scoring two AICP Show honors apiece were: bicoastal/international Partizan; bicoastal/international HSI; New York-headquartered Curious Pictures, and Los Angeles’ Duck Studios.
HSI gained recognition for: Burger King’s “Fantasy Ranch” directed by David LaChapelle for Crispin Porter+Bogusky, Miami, in the production design (Kristen Vallow) category; and Burger King’s “Cross The Road” helmed by Paul Hunter for Crispin in the original music category (composers Kurt Bloch and Ben Rew of Crispin).
Partizan registered in the humor category with FedEx’s “Stick” directed by Traktor for BBDO New York, and in the advertising excellence/international category for Honda’s “Choir” helmed by Antoine Bardou-Jacquet for Wieden+Kennedy, London.
Curious scored in the humor category with Comedy Central’s “Xerox” directed by Kenan Moran for the cable network’s in-house agency, and in the low budget category for Comedy Central’s “Billboard,” also helmed by Moran.
Duck’s honors came in the animation and musical arrangement (Elizabeth Myers and John Trivers of Trivers Myers Music, Manhattan Beach, Calif.) for the United Airlines spot “Dragon,” directed by Duck’s Jamie Caliri for Fallon, Minneapolis.
New York University also was a two-time honoree this year in the student commercial category. One honoree was Monster.com’s “Sushi” helmed by Zachary Johnson and Jeffrey Max; the other was Mountain Dew’s “Foley” directed by Zack Resnicoff and J.C. Khoury, a.k.a. Zack & J.C. The latter earned Zack & J.C. inclusion in the aforementioned ’06 SHOOT New Directors Showcase. Furthermore Zack & J.C. have since signed with @radical.media.
Among production companies to produce single honors were: Imaginary Forces, New York, in tabletop; Independent Media, Santa Monica, in editorial (editor Carlos Arias of Final Cut USA); MassMarket, New York, in visual effects; Reactor Films, Santa Monica, in sound design (Stephen Dewey of Machine Head, Venice); Uber Content, Holywood in sound design (Comma Music & Sound Design, Chicago); Tronic Studios, New York, in sound design (Q Department, New York); Nonfiction Spots, Santa Monica, in musical arrangement (Snyder Music, Los Angeles); bicoastal/international Moxie Pictures, bicoastal Go Film, and La Banda Films, Dallas, in the PSA category; Sticks + Stones Studios, Los Angeles, in the spec spot category; Saville Productions, Beverly Hills, in copywriting (Jon Koffler of Ogilvy & Mather, New York); Order, Los Angeles, in the spec category; Plaza Films, Sydney, in advertising excellence/international; and Laika/house, Portland, in animation.
DIRECTORIAL DERBY In terms of AICP Show-recognized spots this year, two directors tied with the most honors, four: Biscuit’s Murro and MJZ’s Spike Jonze. Next with three honors apiece were Gorgeous’ Budgen, harvest’s Smith, and Mekanism’s Means.
As for agencies, leading the way with 10 honors was TBWA/Chiat/Day, New York and San Francisco, followed by seven for Wieden+Kennedy, New York and Portland, five for BBDO New York, four apiece for Crispin Porter+ Bogusky, Miami, and Modernista!, Boston, and three for Goodby, Silverstein & Partners, San Francisco.
The two most honored AICP Show brands were adidas and Nike, with six apiece. Next with four was General Motors’ Hummer. Copping three honors each were Sprint-Nextel and Xbox 360.
This year marked the first in which the AICP Show broke the three honorees per category mold. Judges awarded four honorees when deserved in a given category, and conversely reduced the number of honorees as they saw fit based on the work.
A full rundown by category of all AICP Show honorees follows:
Visual Style
Adidas “Hello Tomorrow”:60Production Company: MJZ; Director: Spike Jonze; Executive Producers: David Zander, Jeff Scruton; Director of Photography: Ellen Kuras; Producer: Vincent Landay; Advertising Agency: TBWAChiatDay San Francisco (180 BWA); Agency Creative Directors: Chuck McBride, Lee Clow, Joe Kayser; Agency Executive Producer: Jennifer Golub; Agency Art Director: Joe Kayser; Agency Copywriter: Chuck McBride; Account Managers: Doug Sweeney, Scott Nelson; Editor: Haines Hall, Spot Welders
Xbox 360 “Jump Rope” :60Production Companies: Gorgeous Enterprises, Anonymous Content; Director: Frank Budgen; Executive Producers: Paul Rothwell, Cassie Hulen; Advertising Agencies: McCann Erickson, 72 and Sunny; Agency Creative Directors: Scott Duchon, Geoff Edwards, John Boiler, Glenn Cole; Agency Producer: David Verhoef; Agency Art Director: Geoff Edwards; Agency Copywriter: Scott Duchon; Editor: Angus Wall, Rock Paper Scissors
Production
General Motors Hummer “Monster” :60Production Company: Biscuit Filmworks; Director: Noam Murro; Executive Producers: Shawn Tessaro, Eric Stern; Director of Photography: Toby Irwin; Production Designer: John Reinhart; Advertising Agency: Modernista!; Agency Creative Directors: Gary Koepke, Lance Jensen, Shane Hutton, Will Uronis; Agency Producer: Eric Voegele; Editor: Avi Oron, Bikini Edit
DHL “Golf Balls”:30Production Company: Tool of North America; Director: Erich Joiner; Executive Producer: Jennifer Siegel; Director of Photography: John Schwartzman; Production Designer: Jeffrey Beecroft; Advertising Agency: Ogilvy & Mather, New York; Agency Creative Directors: Mike Wilson, Fred Lind; Agency Art Director: Mickey Paxton; Agency Copywriter: Jeff Waltzman; Agency Producer: Melanie Baublis; Editor: Chris Franklin, Big Sky Editorial
Centers for Disease Control and Prevention “Sun”:90Production Companies: Gorgeous Enterprises, Anonymous Content; Director: Chris Palmer; Executive Producers: Paul Rothwell, Lisa Margulis; Director of Photography: Phillippe Rousselot; Producer: Rupert Smythe; Advertising Agency: Saatchi & Saatchi, New York; Agency Creative Directors: Tony Granger, Jan Jacobs, Leo Premutico; Agency Producer: Diane Burton; Music: “Step into the Sun” by Solid State Revival; Visual Effects Artist: Tom Sparks, Alteration Services; Editor: Paul Watts, The Quarry
Production Design
Burger King “Fantasy Ranch”:60Production Company: HSI Productions; Director: David LaChapelle; Executive Producer: Ellen Jacobson; Director of Photography: Pierre Rouger; Producer: Julia Roberson; Production Designer: Kristen Vallow; Advertising Agency: Crispin Porter + Bogusky; Agency Creative Director: Alex Bogusky; Agency Art Directors: John Parker, Ben James; Agency Copywriters: Evan Fry, Brian Tierney; Agency Producer: David Rolfe; Editor: Chan Hatcher, Cosmo Street
eBay “Anthem” :60Production Company: MJZ; Director: Fredrik Bond;
Executive Producers: David Zander, Lisa Rich; Production Designers: Deborah Evans, John Merrit, Sebastian Ize; Advertising Agency: BBDO New York; Agency Creative Director: David Lubars, Bill Bruce, Greg Hahn; Agency Art Director: James Clunie; Agency Copywriters: Kara Goodrich, Greg Hahn; Agency Producers: Monica Victor, Chad Garber, Loren Parkins; Editors: Rick Russsell, Eric Zumbrennen, Final Cut
Nike “Warriors”:60Production Company: @radical.media; Director: Tarsem; Executive Producers: Donna Portaro, Tommy Turtle; Director of Photography: Paul Laufer; Production Designer: Ged Clarke; Advertising Agency: Wieden+Kennedy Portland; Agency Creative Directors: Mike Byrne, Hal Curtis; Agency Art Director: Storm Tharp; Agency Copywriter: Mark Fitzloff; Agency Producer: Jeff Sells; Editor: Robert Duffy, Spot Welders
Humor
Sprint-Nextel “Locker Room”:30
Production Company: Hungry Man; Director: Bryan Buckley; Executive Producer: Steve Orent; Director of Photography: Elliot Davis; Producer: Kevin Byrne; Advertising Agency: TBWAChiatDay New York; Agency Creative Directors/Copywriters: Gerry Graf, Harold Einstein; Agency Producer: Nathy Aviram; Editor: Ian Mackenzie, Mackenzie Cutler
Comedy Central “Xerox”:20Production Company: Curious Pictures; Director: Kenan Moran; Co-director: Daniel Kaufman; Executive Producer: Mary Knox, David Starr; Director of Photography: Derek McKane; Head of Production: Meridith Brown; Production Designer: Anu Schwartz; Advertising Agency: Comedy Central In-House; VP On-Air Design: Kendrick Reid; Agency Creative Director: Peter Risafi; Senior Writer/Producer: Jeff Blackman, Comedy Central; Editor: Jordan Green, 89 Editorial
Ameriquest “Doctors”:30Production Company: MJZ; Director: Craig Gillespie; Executive Producers: Lisa Rich, David Zander; Director of Photography: Tami Reiker; Advertising Agency: DDB Direct-Los Angeles; Agency Creative Director: Mark Monteiro; Agency Art Directors: Susan Fukuda, Sarah Bates; Agency Copywriters: Rebecca Rivera, Josh Fell; Agency Producer: Vanessa MacAdam; Editor: Haines Hall, Spot Welders
FedEx “Stick”:45
Production Company: Partizan; Directors: Traktor; Executive Producer: Jim Bouvet; Director of Photography: Tim Maurice-Jones; Advertising Agency: BBDO New York; Agency Chief Creative Officers: David Lubars, Bill Bruce; Agency Creative Director: Eric Silver; Agency Art Director: Jonathan Mackler; Agency Copywriter: Jim Le Maitre; Agency Producer: Elise Greiche; Animation/Visual Effects Company: Framestore; Editor: Gavin Cutler, Mackenzie Cutler
Dialogue or Monologue
Ace Hardware “Wife”:30
Production Company: harvest; Director: Michael Downing; Executive Producer: Bonnie Goldfarb; Director of Photography: John Zilles; Producer: Francie Moore; Advertising Agency: Goodby, Silverstein & Partners; Agency Creative Director: Jeff Goodby; Agency Art Director: Stephen Goldblatt; Agency Copywriter: Bob Winter; Agency Producers: Tod Puckett, James Horner; Editor: Jean Kawahara, Umlaut Films; “Man”: Ivan Allan; “Woman”: Gillian Vigman
Sprint-Nextel “The Man” : 30
Production Company: Tool of North America; Director: Sam Cadman; Executive Producer: Jennifer Siegel; Director of Photography: William Rexer; Production Designer: Richard Piekos; Advertising Agency: TBWAChiatDay New York; Agency Creative Director: Matt Elhardt; Agency Art Director: Jason Stefanik; Agency Copywriter: Alex Taylor; Agency Producer: Jason Souter; Editor: Dave Koza, Mackenzie Cutler; “The Man”: John Mackay; “The Assistant”: Jimmy Owens;
Talent/Performance
Sprint-Nextel “The Man” : 30
Production Company: Tool of North America; Director: Sam Cadman; Executive Producer: Jennifer Siegel; Director of Photography: William Rexer; Production Designer: Richard Piekos; Advertising Agency: TBWAChiatDay New York; Agency Creative Director: Matt Elhardt; Agency Art Director: Jason Stefanik; Agency Copywriter: Alex Taylor; Agency Producer: Jason Souter; Editor: Dave Koza, Mackenzie Cutler; “The Man”: John Mackay; “The Assistant”: Jimmy Owens
Ace Hardware “Wife”:30
Production Company: harvest; Director: Michael Downing; Executive Producer: Bonnie Goldfarb; Director of Photography: John Zilles; Producer: Francie Moore; Advertising Agency: Goodby, Silverstein & Partners; Agency Creative Director: Jeff Goodby; Agency Art Director: Stephen Goldblatt; Agency Copywriter: Bob Winter; Agency Producers: Tod Puckett, James Horner; Editor: Jean Kawahara, Umlaut Films; “Man”: Ivan Allan; “Woman”: Gillian Vigman
Fox Sports Net “The Shave”:30Production Company: harvest; Director: Baker Smith; Executive Producer: Bonnie Goldfarb; Producer: Mala Vasan; Advertising Agency: TBWAChiatDay San Francisco; Agency Creative Director: Chuck McBride; Agency Art Directors/Copywriters: Joe Rose, John Patroulis; Agency Producer: Joe Calabrese; Editor: Rick Lawley, the Whitehouse; “Barber”: Bruno Alexander; “Customer”: Stefan Marks
Cinematography
Centers for Disease Control and Prevention “Sun”:90Production Companies: Gorgeous Enterprises, Anonymous Content; Director: Chris Palmer; Executive Producers: Paul Rothwell, Lisa Margulis; Director of Photography: Phillippe Rousselot; Producer: Rupert Smythe; Advertising Agency: Saatchi & Saatchi New York; Agency Creative Directors: Tony Granger, Jan Jacobs, Leo Premutico; Agency Producer: Diane Burton; Music: “Step into the Sun” by Solid State Revival; Visual Effects Artist: Tom Sparks, Alteration Services; Editor: Paul Watts, The Quarry
Adidas “Gimme the Ball”:60Production Company: MJZ, London; Director: Fredrik Bond; Executive Producer: Debbie Turner; Director of Photography: Ben Seresin; Advertising Agency: 180 Amsterdam (180 BWA); Agency Executive Creative Director: Andy Fackrell; Agency Executive Producer: Peter Cline, Sr.; Agency Art Director: Dario Nucci; Agency Producer: Cedric Gairard; Sound Designer: Alex Joseph, Soundelux, London; Visual Effects/Post Production Company: Moving Picture Company, London; Editor: Rick Russell, Final Cut, London
Nike “Awake”:60Production Company: RSA Films; Director: Jake Scott; Executive Producers: Jules Daly, Fran McGivern; Director of Photography: Crille Forsberg; Advertising Agency: Wieden+Kennedy; Agency Creative Directors: Mike Byrne, Hal Curtis; Agency Art Director: James Selman; Agency Copywriter: Joe Staples; Agency Producer: Tieneke Pavesic; Editor: Hank Corwin, Lost Planet
Tabletop
Smirnoff “Saber” :30Production Company: Imaginary Forces; Director: Mikon van Gastel; Executive Producer: Saffron Kenny; Producer: Joanna Fillie; Advertising Agency: J Walter Thompson; Agency Creative Director: Alex Wilcox; Agency Art Director: Damian Totman; Agency Copywriter: Matt MacDonald; Editor: Peter Johnson, Imaginary Forces
Editorial
Xbox 360 “Water Balloons”:60Production Companies: Gorgeous Enterprises, Anonymous Content; Director: Frank Budgen; Executive Producers: Paul Rothwell, Cassie Hulen; Director of Photography: Simon Richards; Advertising Agencies: McCann-Erickson, 72 and Sunny; Agency Creative Directors: Scott Duchon, Geoff Edwards, John Boiler, Glenn Cole; Agency Art Director: Nate Able; ; Agency Copywriter: Mat Bunnell; Agency Producer: David Verhoef; Visual Effects Artist: Patrick Murphy, A52; Editors: Angus Wall, Kirk Baxter, Rock Paper Scissors
Match.com “Andrea” :60Production Company: Independent Media; Director: Peter Chelsom; Executive Producer: Susanne Preissler; Advertising Agency: Hanft Raboy & Partners; Agency Creative Directors: Doug Raboy, Sean LaBounty; Agency Copywriter: Nathan Manske; Agency Producer: Angelo Ferrugia; Editor: Carlos Arias, Final Cut USA; Editorial Executive Producer: Stephanie Apt; Editorial Producer: Rana Martin
Nike “FC USA”:60Production Company: Anonymous Content;Director: Malcolm Venville; Executive Producer: Dave Morrison; Advertising Agency: Wieden+Kennedy; Agency Creative Directors: Hal Curtis, Mike Byrne; Agency Art Director: Matt Stein; Agency Copywriter: Alberto Ponte; Agency Producer: Andrew Loevenguth; Visual EffectsArtist: Scott Johnson, A52; Editor: Brad Waskewich, Rock Paper Scissors
Animation
United Airlines “Dragon”:60Production/Animation Company: Duck Studios; Director: Jamie Caliri; Executive Producer: Mark Mederach; Production Designer: Alexander Juhasz; Advertising Agency: Fallon;Agency Creative Directors: Paul Silburn, Bruce Bildsten; Agency Art Director: Bob Barrie; Agency Copywriter: Stuart D’Rozario; Agency Producers: Kate Talbott, Henni Iwarsson; Musical Arrangers: Elizabeth Myers, John Trivers, Trivers/Myers Music; Editors: Shay Barak, Melissa Timme, Duck Studios
ESPN Brand “Believe”:30Production/Animation/Editorial: Laika House; Director: Mark Gustafson; Executive Producer: Paul Diener; Production Designer: Nelson Lowry; Advertising Agency: Wieden+Kennedy New York; Agency Creative Directors: Todd Waterbury, Kevin Proudfoot; Agency Associate Creative Directors: Paul Renner, Derek Barnes; Agency Art Director: Eric Stevens; Agency Copywriter: Scott Hayes; Agency Producers: Gary Krieg, Jesse Wann
M&M’s Kaleidoscope :30Live Action Production Company: @radical.media; Director: Dave Meyers; Executive Producer: Gregg Carlesimo; Producer: Samantha Storr; Advertising Agency: BBDO NY; Agency Creative Directors: David Lubars, Susan Credle, Steve Rutter; Agency Art Director: Bryan Wilson; Agency Copywriter: Rick Abbott; Agency Producer: Becky Friedman; Visual Effects/Animation: Charlex; Flame Graphics/VFX: Jesse Newman; Visual Effects/Animation Director: Alex Weil; Lead Animator: Anthony Tabtong; Editor: Don Kleszy, Bluerock
Visual Effects
Adidas “Hello Tomorrow”:60Production Company: MJZ; Director: Spike Jonze; Executive Producers: David Zander, Jeff Scruton; Director of Photography: Ellen Kuras; Producer: Vincent Landay; Advertising Agency: TBWAChiatDay San Francisco (180 BWA); Agency Creative Directors: Chuck McBride, Lee Clow, Joe Kayser; Agency Executive Producer: Jennifer Golub; Agency Art Director: Joe Kayser; Agency Copywriter: Chuck McBride; Account Managers: Doug Sweeney, Scott Nelson; Editor: Haines Hall, Spot Welders
Siemens “Building Blocks”:60Production/Visual Effects Company: MassMarket; Directors: Marco Spier, Chris Staves; Executive Producer: Justin Lane; Advertising Agency: Publicis USA; Agency Creative Director/Art Director: Clay Weiner; Agency Producer: Zamile Vilakazi; Visual Effects Artists: Chris Staves, Aska Otake, Joe Vitale, Pakorn Buppahavesa, Domel Libid, Joshua Harvey, Laurent Barthelemy, Melanie Tonkin, Boris Ustaev; Editor: Gary Knight, Final Cut NY
Nike Golf “Kid Tiger”:60Production Company: Wieden+Kennedy; Director: Hal Curtis; Executive Producer: Ben Grylewicz; Advertising Agency: Wieden+Kennedy; Agency Creative Directors: Hal Curtis, Mike Byrne; Agency Art Director: Hal Curtis; Agency Copywriter: Dylan Lee; Agency Producer: Andrew Loevenguth;Visual Effects Artists:Tim Bird, Patrick Murphy, A52; Editors: Corky Devalt, Peter Wiedensmith, Joint Editorial
Original Music
Adidas “Hello Tomorrow”:60Production Company: MJZ; Director: Spike Jonze; Executive Producers: David Zander, Jeff Scruton; Director of Photography: Ellen Kuras; Producer: Vincent Landay; AdvertisingAgency: TBWAChiatDay San Francisco (180 BWA); Agency Creative Directors: Chuck McBride, Lee Clow, Joe Kayser; Agency Executive Producer: Jennifer Golub; Agency Art Director: Joe Kayser; Agency Copywriter: Chuck McBride; Account Managers: Doug Sweeney, Scott Nelson; Editor: Haines Hall, Spot Welders
Burger King “Cross the Road”:60Production Company: HSI Productions; Director: Paul Hunter; Executive Producer: Kerstin Emhoff;Director of Photography: Don Davis ; Advertising Agency: Crispin Porter + Bogusky; Agency Creative Director: Alex Bogusky; Agency Art Directors: Tom Zukoski, James Dawson-Hollis; Agency Copywriters: Ryan Kutscher, Rob Strasberg; Agency Producers: Dave Rolfe, Amanda Ormerod; Composers: Kurt Bloch, Ben Rew, Crispin Porter + Bogusky; Agency Music Producer: Bill Meadows; Editors: Chan Hatcher, Lawrence Young, Cosmo Street
Heineken “Disturbance” :60Production Company: MJZ; Director: Dante Ariola; Executive Producer: Jeff Scruton; Advertising Agency: Publicis; Agency Creative Director: Ted Royer; Agency Producer: Sally Ann Dale; Composer: Jason Johnson, Stimmung; Sound Designer: Gus Koven; Music and Sound Producer: Kelly Fuller; Editor: Andrea MacArthur, Cosmo Street
Sound Design
GE “Ecomagination” 1:33
Production/Animation Company: Tronic Studios; Directors: Tronic; Executive Producer: Vivian Rosenthal; Advertising Agency: GE in-house; Composer/Sound Designer: Drazen Bosnjak, Q Department; Animators: Jesse Seppi, Morten Rowley, Aaspard Airoud, Mathan Ratinam, Markus Boos, Tronic; Editors: Tronic
Chicago Crystal Meth Task Force “Crystal Breaks”:30Production Company: Uber Content; Director: Jordan Brady; Executive Producers: Preston Lee, Phyllis Koenig; Advertising Agency: Lapiz; Agency Creative Directors: Guillermo Tragant, Laurence Klinger; Sound Design Creative Director: Larry Pecorella, Comma Music & Sound Design; Sound Designers: Justin Hori, Comma Music & Sound Design; Nadav Kurtz, Outsider Inc.; Editor: Nadav Kurtz, Outsider Inc.
Nike “Music of Baseball”:30
Production Company: Reactor Films; Director: Warren Kushner;Executive Producer: Nancy Fishelson; Advertising Agency: Cole & Weber United; Agency Creative Director: Guy Seese; Agency Art Director: Scott Bailey; Agency Copywriter: Jim Elliott; Agency Producer: Nicole Hartshorn; Sound Designer: Steven Dewey, MachineHead; Editor: Bob Mori, ReX Edit
Musical Arrangement
Nokia “Ed/Ringtone”:30Production Company: Nonfiction Spots; Director: Rob Bindler ; Executive Producer: LJ/Loretta Jeneski; Advertising Agency: Grey Worldwide; Agency Creative Director: Tim Mellors; Agency Art Director: Bruce Arendash; Agency Copywriter: Malachy Walsh; Director of Music: Josh Rabinowitz; Music Supervisor: Amy Rosen; Musical Arranger: Craig Snyder, Snyder Music; Editor: Mark Imgrund, Nonfiction Post
Tanqueray “Lapland Tony”:30
Production Company: Smuggler; Director: Ben Mor; Executive Producer: Alison Kunzman; Director of Photography: Max Malkin; Advertising Agency: Grey Worldwide; Agency Creative Directors: Tim Mellors, Glenn Porter; Agency Art Director: Fred Liedtke; Agency Copywriters: Conor Sheridan, Glenn Porter; Agency Producers: Aaron Royer, Tyler DeAngelo; Music Producer: Jared Schlemovitz, Music Beast; Musical Arranger: Al Hochstrasser, Music Beast; Editor: Katz, Cosmo Street
United Airlines “Dragon”:60
Production/Animation Company: Duck Studios; Director: Jamie Caliri; Executive Producer: Mark Mederach; Production Designer: Alexander Juhasz; Advertising Agency: Fallon; Agency Creative Directors: Paul Silburn, Bruce Bildsten; Agency Art Director: Bob Barrie; Agency Copywriter: Stuart D’Rozario; Agency Producers: Kate Talbott, Henni Iwarsson; Musical Arrangers: Elizabeth Myers, John Trivers, Trivers/Myers Music; Editors: Shay Barak, Melissa Timme, Duck Studios; ESPN Brand
Public Service Announcement
Ed Bosques Clinic for Eating Disorders “Reality” :45Production Company: La Banda Films; Directors: Patricia Martinez de Velasco, Roberto Sneider; Executive Producer: Paco Cossio; Advertising Agency: Dieste Harmel & Partners, Dallas; Agency Creative Directors: Aldo Quevedo, Rose Gómez; Agency Art Director: Rose Gómez; Agency Copywriter: Gabriel Gutiérrez; Agency Producer: Boris Nurko; Composer: Daniel “Dito” Reschigna, Animal Music, Miami ; Editor: Glenn Conte, Red Car, Dallas
American Legacy Foundation’s truth “Edible Cigarettes”:60Production Company: Moxie Pictures; Director: Martin Granger ; Executive Producer: Robert Fernandez; Director of Photography: Bill Berner; Producer: Tony Cantale ; Advertising Agencies: Crispin Porter + Bogusky, Arnold Worldwide ; Agency Creative Directors: Alex Bogusky, Crispin Porter + Bogusky; Pete Favat, Arnold Worldwide; Agency Art Director: Jason Ambrose ; Agency Copywriter: Dustin Ballard; Agency Producer: Jessica Dierauer; Editor: Jun Diaz, Mackenzie Cutler
Partnership for a Drug Free America “The Talk”:30Production Company: Go Film; Director: Simon McQuoid; Executive Producers: Gary Rose, Jonathan Weinstein, Robert Wherry; Director of Photography: Bryan Newman; Advertising Agency: Goodby, Silverstein & Partners; Agency Creative Director: Jeff Goodby; Agency Associate Creative Directors: Al Kelly, Steve Mapp; Agency Art Director: Kris Wixom, Steve Mapp; Agency Copywriter: Alisa Sengel Wixom; Agency Producer: Michael Damiani; Editor: Ted DePalma, GSP Post
Spec Spot
Adidas “Four Minute Mile”:60Production Company: Sticks+Stones Studios; Director: Jerry Brown; Executive Producer: Marlon Staggs; Director of Photography: Joost Van Starrenburg; Producer: Gabrielle Yuro; Composer: Rob Simonson, Music Forever; Graphic Artist: Lucy Woodworth, Flying Spot; Editor: Michelle Czukar, Panic & Bob Toronto;
Freelance Union “Hospital”:30
Production Company: RSA Films; Director: Adam Goldstein; Executive Producers: Jules Daly, Marjie Abrahams ; Director of Photography: Rhett Bayer; Line Producer: Stefan Mohammed; Creative Director: Adam Goldstein ; Art Director: Donna Hanna; Copywriters: Lauren Cohen, Adam Goldstein; Editor: Lucas Spaulding, Cosmo Street
American Cancer Society “Odds”:30Production Company: Order; Director: Paul Santana; Executive Producer: Steven Gould; Director of Photography: Greg Daniels; Advertising Agency: Subliminal; Creative Directors: Paul Santana, Steven Gould ; Sound Designer: Marc Levisohn, Big Ears Sound Design ; Visual Effects Artists: Paul Santana, Joe Laffey; Online Editor: Jesse Morrow ; Editor: Tod Modisett, Beast
Nike 6.0 “Skateboys”:60Production Company: Anonymous Content; Director: Charles Jensen; Executive Producer: Andy Traines; Director of Photography: Matt Uhry; Composers: Versatone Music; Sound Designers: Dustin Camilleri, Kip Smedley, Machine Head; Editors: Jennifer Dean, Charles Jensen, Lost Planet ; “Skateboys” : Nic and Tristan Puehse
Student Commercial
Mountain Dew “Foley”:30School: New York University, Tisch of the Arts, Graduate Film Program; Course: Master Class; Instructor: Spike Lee; Directors: Zack & J. C. ; Executive Producers: Zack Resnicoff, J.C. Khoury; Director of Photography: Martin Ahlgren; Sound Designer: Mike Levesque, Earth2mars; Visual Effects Artist: Randie Swanberg, Riot; Colorist: Alex Berman, Post Logic; Editors: J.C. Khoury, Zack Resnicoff
Monster.com “Sushi”:60School: New York University; Course: Advanced Production; Instructor: Lamar Sanders; Directors: Zachary Johnson, Jeffrey Max; Director of Photography: Jonathan Yi; Editor: Zachary Johnson ; “Doctors” : Jeremy Juuso, Michael Boland
Careerbuilders “Stuck”:30School: University of Southern California; Course: Narrative Workshop; Instructor: David Weber; Director: Robbie Pickering; Executive Producer: Tancie Trail ; Director of Photography: Ben Kutchins; Production Designer: Nalini Cheriel; Copywriter: Robbie Pickering; Editor: Michal Shmesh; Actors: Al Thompson,Alex Volz, Abe Ruthless, Ben Northington
Low Budget
GameTap “Mexican Puppet Theater”:60
Production Company: Mekanism; Director: Tommy Means; Executive Producer: Stef Smith ; Director of Photography: Andy Lilien; Advertising Agency: Mullen; Agency Creative Directors: Edward Boches, Jim Amadeo, Ted Jendrysik; Agency Art Director: Jim Amadeo; Agency Copywriter: Ted Jendrysik; Agency Producer: Brian Smith; Editor: Ed Feldman, Umlaut Films
Manhattan Mini Storage “Man and his Moose”:60Production Company: harvest ; Director: Baker Smith; Executive Producer: Bonnie Goldfarb; Director of Photography: John Schwartzman; Production Designer: Steve Saklad ; Producer: Cindy Becker; Advertising Agency: Mad Injection; Agency Creative Director: Mikal Reich; Agency Copywriters: Adam Koppel, Ella Wilson; Editor: Paul Martinez, Lost Planet
Comedy Central “Billboard”:20Production Company: Curious Pictures; Director: Kenan Moran; Co-director: Daniel Kaufman; Executive Producers: Mary Knox, David Starr; Director of Photography: Derek McKane; Head of Production: Meridith Brown; Production Designer: Anu Schwartz; Advertising Agency: Comedy Central In-House; VP On-Air Design: Kendrick Reid; Agency Creative Director: Peter Risafi; Senior Writer/Producer: Jeff Blackman, Comedy Central; Editor: Jordan Green, 89 Editorial
Copywriting
Embassy Suites Hotels “Question”:30Production Company: Hungry Man ; Director: Jim Jenkins ; Executive Producer: Stephen Orent; Advertising Agency: TBWAChiatDay New York; Agency Creative Directors: Gerry Graf, Joel Rodriquez; Agency Art Director: Meg Sewell; Agency Copywriters: Brandon Davis, Jenny McGuinness ; Agency Producer: Ozzie Spenningsby; Editor: Colleen Shea, Mackenzie Cutler
American Express “Winslet”:60
Production Company: Saville Productions; Director: Roger Michell; Executive Producer: Alice Mintzer ; Director of Photography: Haris Zambarloukos; Advertising Agency: Ogilvy & Mather New York; Agency Creative Directors: Chris Mitton & David Apicella; Agency Art Director: Kate Wilentz; Agency Copywriter: Jon Koffler; Agency Producer: Christine Lindemann; Editor: Kim Bica, Lost Planet
FedEX “Barry” :30Production Company: Hungry Man; Director: Hank Perlman; Executive Producers: Stephen Orent, Caroline Gibney; Producer: Tim O’Malley; Advertising Agency: BBDO New York; Agency Creative Directors: David Lubars, Bill Bruce, Eric Silver; Agency Art Director: Richard Ardito; Agency Copywriter: Grant Smith; Agency Producer: Ed Zazerra; Editor: Ian Mackenzie, Mackenzie Cutler
Homeless Coalition “Scaffold” :30Production Company: RSA Films; Director: Adam Goldstein; Executive Producers: Marjie Abrahams, Phillip Fox-Mills; Director of Photography: Jeanne Lipsey; Advertising Agency: BBDO New York; Agency Creative Directors: David Lubars, Bill Bruce, Phil Dusenberry; Agency Art Directors: Chuck Tso, Eric Schutte; Agency Copywriters: Adam Goldstein, Lauren Cohen; Graphic Artist: Steve Choo, My active driveway; Editor: Chuck Willis, Cut & Run
Agency Art Direction
General Motors Hummer “Monster” :60Production Company: Biscuit Filmworks; Director: Noam Murro; Executive Producers: Shawn Tessaro, Eric Stern; Director of Photography: Toby Irwin; Production Designer: John Reinhart; Advertising Agency: Modernista!; Agency Creative Directors: Gary Koepke, Lance Jensen, Shane Hutton, Will Uronis; Agency Producer: Eric Voegele; Editor: Avi Oron, Bikini Edit
General Motors Hummer “Chairs” :60Production Company: @radical.media; Director: Daniel Askill; Executive Producers: Frank Scherma, Donna Portaro; Advertising Agency: Modernista!; Agency Creative Directors: Lance Jensen, Gary Koepke; Agency Art Director: Gary Koepke; Agency Copywriter: Lance Jensen; Agency Producer: Charles Wolford; Composer: Paul Oakenfold; Editor: Angus Wall, Rock Paper Scissors
Axe “Imprints” :30Production Company: Biscuit Filmworks; Director: Noam Murro; Executive Producers: Shawn Tessaro, Eric Stern; Director of Photography: Steve Keith-Roach; Production Designer: Antxon Gomez; Producer: Jay Veal; Advertising Agency: Bartle Bogle Hegarty, LLC; Agency Creative Director: Will Gelner; Agency Art Directors: Brian Friedrich, Amee Shah, Matt Ian; Editor: Avi Oron, Bikini Edit
Advertising Excellence/Non-Traditional
Brawny “Thinking About You” :90Production Company: Omaha Pictures; Director: Zach Math; Executive Producer: Diane McArter; Director of Photography: Pat McGowan; Production Designer: Adrian LeRoux; Advertising Agency: Fallon; Agency Creative Directors: Brian DiLorenzo, Ari Merkin; Agency Art Director: Molly Sheehan; Agency Copywriter: Marty Fenn; Agency Producer: Zarina Mak; Editor: Geoff Hounsell, Lost Planet, NY
Sega “Swim Meet” 1:41Production Company: Mekanism; Director/ Executive Producer: Tommy Means; Advertising Agency: Mekanism; Agency Creative Directors: Ian Kovalik, Tommy Means; Composer: Jay Bowman; Sound Designer: Jeremiah Moose, Mekanism; Graphic Artists/Animators: Mekanism; Editor: Ian Kovalik, Mekanism
Sega “Class” 1:41
Production Company: Mekanism; Director/ Executive Producer: Tommy Means; Advertising Agency: Mekanism; Agency Creative Directors: Ian Kovalik, Tommy Means; Composer: Jay Bowman; Sound Designer: Jeremiah Moose, Mekanism; Graphic Artists/Animators: Mekanism; Editor: Ian Kovalik, Mekanism
Advertising Excellence/International
Honda “Impossible Dream 1:20Production Company: Smuggler; Director: Ivan Zacharias; Executive Producers: Nick Landon, Patrick Milling Smith; Advertising Agency: Wieden+Kennedy; Agency Creative Director: Tony Davidson; Agency Art Director: Chris Groom; Agency Copywriter: Sean Thompson; Agency Producer: Julia Methold; Visual Effects Company: The Mill, London; Editor: Filip Malasek, Robota, Prague
Carlton Draught “Big Ad” :60Production Company: Plaza Films; Director: Paul Middleditch; Executive Producer: Peter Masterton; Advertising Agency: George Patterson Y&R; Agency Creative Director: James McGrath; Agency Art Director: Grant Rutherford; Agency Copywriter: Ant Keogh; Agency Producer: Pip Heming; Visual Effects Artists: Andrew Jackson, Angus Wilson, Animal Logic; Editor: Peter Whitmore, Winning Post
Honda “Choir” :1:20
Production Company: Partizan UK; Director: Antoine Bardou-Jacquet; Executive Producer: David Stewart; Director of Photography: David Ungaro; Advertising Agency: Wieden+Kennedy; Agency Creative Directors: Kim Papworth, Ben Walker, Matt Gooden, Michael Russoff; Agency Producer: Helen Whiteley; Post Production: The Mill London; Composer: Steve Sidwell; Editor: Bill Smedley, The Quarry
Canal Plus “The March of the Emperors” :55Production Company: @radical.media; Directors: The Glue Society; Executive Producer: Guy Pechard; Director of Photography: Adam Kimmel; Advertising Agency: BETC Euro RSCG; Agency Creative Directors: Romain Guillon, Eric Astorgue, Pierre Riess; Agency Art Directors: Romain Guillon, Eric Asotrgue; Agency Copywriter: Pierre Riess; Agency Producer: David Green; Editors: Gery Bouchez, Sylvain Lefebvre, No Brain
Advertising Excellence/Single Commercial
Adidas “Hello Tomorrow”:60Production Company: MJZ; Director: Spike Jonze; Executive Producers: David Zander, Jeff Scruton; Director of Photography: Ellen Kuras; Producer: Vincent Landay; Advertising Agency: TBWAChiatDay San Francisco (180 BWA); Agency Creative Directors: Chuck McBride, Lee Clow, Joe Kayser; Agency Executive Producer: Jennifer Golub; Agency Art Director: Joe Kayser; Agency Copywriter: Chuck McBride; Account Managers: Doug Sweeney, Scott Nelson; Editor: Haines Hall, Spot Welders
Heineken “Disturbance” :60Production Company: MJZ; Director: Dante Ariola; Executive Producer: Jeff Scruton; Advertising Agency: Publicis; Agency Creative Director: Ted Royer; Agency Producer: Sally Ann Dale; Composer: Jason Johnson, Stimmung; Sound Designer: Gus Koven; Music and Sound Producer: Kelly Fuller; Editor: Andrea MacArthur, Cosmo Street
Xbox 360 “Jump Rope” :60Production Companies: Gorgeous Enterprises, Anonymous Content; Director: Frank Budgen; Executive Producers: Paul Rothwell, Cassie Hulen; Advertising Agencies: McCann Erickson, 72 and Sunny; Agency Creative Directors: Scott Duchon, Geoff Edwards, John Boiler, Glenn Cole; Agency Producer: David Verhoef; Agency Art Director: Geoff Edwards; Agency Copywriter: Scott Duchon; Editor: Angus Wall, Rock Paper Scissors
Advertising Excellence/Campaign
General Motors Hummer, “Monster” :60, “Three Bears” :60, “Giants” :30
Production Companies: Biscuit Filmworks, RSA Films; Directors: Noam Murro, Jake Scott; Executive Producers: Shawn Tessaro, Fran McGivern; Advertising Agency: Modernista!; Agency Creative Directors: Lance Jensen, Gary Keopke; Agency Art Directors: Philip Bonnery, Tim Vaccarino; Agency Copywriters: Alex Flint, Joe Fallon ; Agency Producer: Eric Voegele; Editors: Avi Oron, Bikini Edit, Kirk Baxter, Rock Paper Scissors
American Legacy Foundation’s truth “Good Samaritans” :60, “Hospital Beds” :60, “Profiles” :60Production Company: Smuggler; Director: Chris Smith;Executive Producers: Patrick Milling Smith, Brian Carmody; Advertising Agencies: Arnold Worldwide, Crispin Porter + Bogusky; Agency Creative Directors: Ron Lawner, Pete Favat, Alex Bogusky, John Kearse, Tom Adams; Agency Art Directors: Rob Kottkamp, Mike Costello, Jason Ambrose, Geordie Stephens; Agency Copywriters: Will Chambliss, Marc Einhorn, Dustin Ballard, Franklin Tipton; Agency Producer: Carron Pedonti; Editors: Tom Scherma, Lawrence Young, Cosmo Street
Fox Sports Net “Let’s Get Together” :30, “Moving” :30, “The Shave” :30Production Company: harvest; Director: Baker Smith; Executive Producer: Bonnie Goldfarb; Producer: Mala Vasan; Advertising Agency: TBWAChiatDay; Agency Creative Director: Chuck McBride; Agency Art Directors/Copywriters: Joe Rose, John Patroulis; Agency Producer: Joe Calabrese; Editor: Rick Lawley, the Whitehouse
