Directed by Dante Ariola out of Morton Jankel Zander (MJZ), Los Angeles and DP’d by Harris Savides, a commercial for Sony PlayStation 2 entitled "Signs" transposes the sensible world of videogames over the chaos of real life. Agency creatives at TBWA/Chiat/Day, Los Angeles, found that the concept came easily but the depth of the spot revealed itself over the course of the production.
Principal actors for this spot were Ori Pfeffer, Bob Cryer, Samantha McPhee and Kahmaara Armatrading. The SAG/AFTRA Commercials Contract Standing Committee has granted a waiver to allow commercials to be available for viewing on SHOOTonline.com. The spots cannot be copied, downloaded or emailed.
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CLIENT
Sony PlayStation 2.
PRODUCTION CO.
Morton Jankel Zander,
Los Angeles.
Dante Ariola, director; Harris Savides, DP; Jeff Scruton, senior executive producer; Natalie Hill, producer. Shot on location in Toronto, Ontario.
AGENCY
TBWA/Chiat/Day, Los Angeles.
Lee Clow and Jerry Gentile, creative directors; Chuck Monn, art director; Raymond Hwang, copywriter; Kara Harris, and Debra Wittlin, producers; Mai Huynh, assistant producer.
EDITORIAL
Rock Paper Scissors, Los Angeles.
Angus Wall, editor; Dave Anderson, assistant editor; Linda Carlson, executive producer; Corina Dennison, producer.
POST/VISUAL EFFECTS
Company 3, Santa Monica.
Stefan Sonnenfeld, colorist.
A52, Los Angeles.
Patrick Murphy, on-set visual effects supervisor/lead artist; Marguerite Cargill and Tim Bird, Inferno artists; Jeff Willette, Westley Sarokin, Denis Gauthier and Craig Halperin, CGI artists; Rick Hassen, managing director; Darcy Parsons, executive producer; Leighton Greer, producer.
Humunculus, Venice, Calif.
Saam Gabbay, designer/animator (end-tag animation).
AUDIO POST
Eleven, Santa Monica.
Jeff Payne, mixer; Joel Dubois, assistant mixer.
MUSIC
Elias Arts, bicoastal.
Chip Jenkins and David Wittman, composers; David Gold and Jonathan Elias, creative directors; Dayna Turcotte, head of production.
SOUND DESIGN
stimmung, Santa Monica.
Gus Koven, sound designer; Ceinwyn Clark, executive producer; Michael Anastasi, technical assistant.
