Audio post shop Mr. Bronx has expanded, with the addition of two new mix rooms and the hiring of mixer/sound designer Eric Hoffman and producer Claudia Gaspar. Hoffman has nearly a decade of experience as a sound designer and mixer, working with top NY shops for major brands including Pepsi, Reebok, NHL, YouTube and Heineken as well as numerous trailers and film projects.
Gaspar is a seasoned boutique studio jack-of-all-trades, with experience as a producer, studio manager and scheduler for NYC-based post shops including Headroom Digital Audio, Penny Lane Studios and Ataboy Studios. This growth coincides with Mr. Bronx’s recent expansion into film and television projects, having contributed ADR and dialogue recording for Ant-Man, Wet Hot American Summer, Bob’s Burgers and the upcoming animated feature film Sausage Party with Paul Rudd.
Hoffman’s most recent work with Mr. Bronx includes the Lee Daniels-directed Pepsi spot that was incorporated into the most recent episode of Empire on December 2. He also crafted the sound design for an installation at Niketown NYC, featuring a two-story LED chandelier and light show, now showing through the end of December.
Hoffman first met Mr, Bronx mixer/co-founder Dave Wolfe at audioEngine, where he worked for a total of seven years. Since 2010, Hoffman has provided sound design and mixing on a broad range of Beyoncé projects through her production company, Parkwood Pictures. Since joining Mr. Bronx, Hoffman has lent his talents to commercial projects for the likes of Bud Light, Cadillac, Walmart and Toyota.
In her time in postproduction, Gaspar has worked on a wide range of projects for clients such as Verizon, Toyota, Microsoft, Spotify and ADCOLOR. She has also produced ADR sessions and interviews for Zero Dark Thirty, 42 and The Last Ship.
Expert studio designer Brian Dorfman of Orchard Design, who has provided architectural design and technical consulting services to over 70 commercial facilities over the years, designed Mr. Bronx’s original studio as well as its new expansive mix room and isolated VO booth. With the addition of their third studio, the film and ADR suite, Mr. Bronx can take on a multitude of projects as well as seamlessly integrate sessions between studios for maximum efficiency.
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More