Mirror Films, the Hollywood shop headed by exec producer/owner Eric Barrett, has expanded its directorial roster, adding Greg Pritikin and Robin Hays. The company has also secured Lorraine Schreyer as its director of production.
Feature filmmaker Pritikin’s credits include Dummy starring Adrien Brody, Illeana Douglas and Milla Jovovich. Recently, Pritikin stepped into the digital limelight for directing season two of the IKEA webseries Easy To Assemble starring Douglas, Jeff Goldblum, Jane Lynch, Justine Bateman and Harry Shearer, among others. Douglas created the comedy success which has garnered 5.1 million views and counting.
Pritikin’s first film, the cult favorite Totally Confused, and his latest film Surviving Eden, a satire about reality TV, both comedies, share a sensibility that deals with, in the writer/director’s words, “small triumphs by small people. I like to take actors out of their comfort zone; putting a serious actor in a comedic role creates a challenge for both the actor and the director. And, it’s often funnier to play out the reality of a funny situation than just play a funny part.”
Pritikin is currently in postproduction on a TV pilot called Monster of the House, that he wrote and directed, produced by Allan Loeb. Pritikin has been hired to direct a horror film for producer Joel Silver at Warner Brothers as well as a drama starring Disney’s Wizards of Waverly Place star, David Henrie.
Robin Hays
Also joining the roster at Mirror Films is Robin Hays who earned inclusion into SHOOT‘s 2009 New Directors Showcase. Her body of work includes a series of web spots for Honda’s “Blue Skies For Our Children” campaign. The ambitious project consists of 15 short films which feature children speaking about the planet and our future. The films were completely unscripted and unrehearsed. Each piece is built into the fabric of the website where animated flowers each reveal a story. The work garnered Silver at the 2009 Digital Marketing Awards.
Among Hays’ other credits are spots for clients Visa, Bank of Montreal, adidas, and Dr.Oekter.
She and Pritikin join a Mirror directorial roster that includes Kevin Kerslake, Doug Walker, Chris Woods, Mark Williams, Louis Pascal Couvelaire and Bobby Montero.
Lorraine Schreyer
Director of production Schreyer comes over to Mirror from the agency side at Ogilvy West where she produced projects for clients Cisco, Mattel, and BP/ampm. As head of Ogilvy’s in-house production studio, she supervised production of broadcast TV, web content, editorial and VFX.
Schreyer brings to Mirror an extensive background as a line producer on commercials, music videos and long-form videos. With independent features in New York as her training ground, she landed a gig at NBC’s Saturday Night Live and quickly rose through the ranks of production working at Epoch Films and Marcus Nispel’s Portfolio Artists Network. Schreyer would spend the next seven years in Los Angeles, working for production companies such as HSI, RSA, DNA and A Band Apart. She has produced videos for top artists Justin Timberlake, Avril Lavigne, Christina Aguilera and Kanye West, among others, and commercials for brands like McDonald’s, Chrysler, Sprite.
Mirror is repped by Kim Griswold and Doug Sherin of Options in the West and Texas, Reelize Reps in the Midwest, and Michael Eha on the East Coast.
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More