The new chief executive of Miramax Films said Thursday that he’ll focus primarily on boosting sales of the 700-movie library of Oscar winners and other classics while looking for partners to make new films.
Mike Lang, a 45-year-old former strategy executive at News Corp.’s Fox, started this week as head of the edgy studio, which investment group Filmyard Holdings bought from The Walt Disney Co. for $663 million last week.
Miramax was founded in 1979 by Harvey and Bob Weinstein and named after their parents Miriam and Max. The studio is behind a string of Oscar winners including “Shakespeare in Love” (1998), “Chicago” (2002) and “No Country for Old Men” (2007). Disney offloaded the niche label in favor making more family-oriented franchises and its Pixar and Marvel brands.
Among Lang’s top priorities are partnering with distributors to sell DVDs and offer Miramax movies, such as “The English Patient,” online. He’s also looking to license the films to TV channels at home and abroad.
“The TV market around the world is growing. They’re all going to need movies for their channels,” he said in an interview.
Among his first priorities: releasing “Pulp Fiction” on Blu-ray and finding a partner to distribute three films that have not yet been released theatrically: “The Debt,” “Don’t Be Afraid of the Dark,” and “Last Night.”
Filmyard Holdings is majority owned by Colony Capital, its CEO Tom Barrack, and passive investor Qatar Holding LLC, an arm of the Middle Eastern country’s government. Ron Tutor, the chief executive of construction company Tutor-Saliba Corp., is also an investor.
Their purchase of the studio, which Disney bought in 1993 for $80 million, included taking on $408 million in debt in two batches, which Moody’s Investors Service on Wednesday rated as below investment grade at “Ba2” and “B2.” Accounting for fees and cash on the books, the investors’ equity portion came to $245 million.
Filmyard expects existing deals should result in cash flow above $150 million for the first year, and it expects to be able to pay back its debt before maturity in six years. Moody’s said its rating reflects that the library will age and generate less revenue over time.
Lang said he expects to hire 50 to 75 people in the next couple years. Besides generating new sources of revenue for existing movies, he said he hopes to partner with others, including the Weinsteins, to develop sequels to franchises in its catalog. Miramax and the Weinsteins share rights on a number of series including “Scary Movie” and “Scream.”
By Ryan Nakashima, Business Writer
AD&Co. Launches Studio A; Davida Hall To Head New Venture As Sr. Director of Creative Content
Female-founded and led creative marketing agency AD&Co. has opened Studio A. The new venture will serve as AD&Co.’s in-house social brand content division, focused on developing and producing digital programming for advertising, social media, and influencer marketing campaigns designed to reach today’s audiences on the most popular and pivotal platforms. Davida Hall has been named to head Studio A as sr. director of creative content. She shifts over from AD&Co. where she held the same title since December 2023. Hall’s affiliations prior to AD&Co. include PopSugar and Studio71.
Amy Demas, founder and chief creative officer of AD&Co., said, “We understand content is king-—or queen—and that our clients need to engage their customer communities where they live. That inspired the logical expansion of AD&Co with Studio A, which is committed to producing only the most engaging and authentic brand stories.”
Studio A will harness both AD&Co’s and Hall’s deep expertise in the lifestyle sector, as content creators and avid consumers. Specializing in reaching audiences where they spend their time, the studio is immersed in social media, pop culture, and current trends, expertly crafting visuals, language, and storytelling to reinforce client brand identities and cut through the noise.
Studio A debuts with the “This Is Me” campaign for Love + Craft + Beauty, a brand dedicated to embracing and promoting diversity within the beauty space. “This Is Me” highlights Gen Z’s affinity for radical self-expression that allows individuals to tell their own stories, free from labels, using beauty and fashion as tools of authenticity. The campaign showcases models celebrating their unique qualities to present... Read More