Dailey has brought Minh Le on board as its chief digital officer. The hiring is a further evolution of the agency since it bought back its independence last year, reflecting Dailey’s commitment to expanding its digital capabilities to meet the needs of clients such as Honda Powersports, Carnation Breakfast Essentials, and Dole.
“Minh will help us exponentially grow our ability to help transform our clients through digital,” said Steve Michell, SVP and managing partner at Dailey. “We’ve partnered with him the past and he’s shown that he can build a great digital team. We brought him in to do the same thing at Dailey.”
Prior to Dailey, Minh worked at digital agencies Razorfish and Acquity Group where he teamed with clients such as Singapore Airlines, Ingram Micro, Sony, and Disney. In 2010 Le co-founded Dustland, an agency focused on complex marketing and branding challenges for clients such as Cisco, Volkswagen, and Visa and has partnered with Dailey in the past. After growing Dustland to a team of 30, he sold the organization to a firm based in Boston.
As part of his new role, Le will be tasked with building out the digital team, establishing relationships with technology partners and driving innovation both internally and for Dailey’s growing list of clients. His goal is to integrate Dailey’s digital and experiential work, increasing capability in platforms like artificial intelligence, machine learning and augmented reality.
“I’m excited about joining Dailey because of its remarkable 50-year track record helping brands tell their stories,” said Le. “I have an opportunity to really shape the digital capabilities for the company and build out a team that can compete with anyone. This is an opportunity to help Dailey utilize digital strategy and technology to tell brand stories in a more personalized way.”
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More