The Mill NY has made a series of new hires: Boo Wong as senior producer of design & content; Danielle Amaral as head of design production; sr. producer Jared Yeater; VFX supervisors Gong Myung Lee and Jeffrey Dates; sr. lighting TD Tom Bardwell; sr. animation TD Jeff Lopez; and art directors Emmett Dzieza and Bowe King.
The additions expand The Mill NY’s resources and expertise in VFX while continuing its diversification into new business offerings.
Wong previously served as head of production/exec producer at Psyop where she EP’d Coca-Cola’s lauded “Happiness Factory,” among other notable projects. Most recently, Amaral was sr. producer at Digital Kitchen, managing agencies and design teams on projects for brands such as Bing.com, Sony Music, and the U.S. Census. Yeater formerly served as head of production at Click 3X. He produced VFX for MTV’s 2009 VMA opening “VMA Side Story,” inspired by West Side Story and featuring Taylor Swift, Katie Perry and Russell Brand. The promo helped MTV director Seyi Peter-Thomas recently earn inclusion into SHOOT‘s 2010 New Directors Showcase.
Prior to joining The Mill, Lee was CG supervisor at Charlex, New York. Dates worked as CG/VFX supervisor for MassMarket, New York. Bardwell had been freelancing as lighting TD/3D artist at several shops, including The Mill. Lopez was most recently on staff at Psyop. Dzieza freelanced at The Mill on two Ford F-150 spots before coming on staff. King had been collaborating on graphics and supplemental design for Iron Man 2 while working with New York-based Perception.
AD&Co. Launches Studio A; Davida Hall To Head New Venture As Sr. Director of Creative Content
Female-founded and led creative marketing agency AD&Co. has opened Studio A. The new venture will serve as AD&Co.’s in-house social brand content division, focused on developing and producing digital programming for advertising, social media, and influencer marketing campaigns designed to reach today’s audiences on the most popular and pivotal platforms. Davida Hall has been named to head Studio A as sr. director of creative content. She shifts over from AD&Co. where she held the same title since December 2023. Hall’s affiliations prior to AD&Co. include PopSugar and Studio71.
Amy Demas, founder and chief creative officer of AD&Co., said, “We understand content is king-—or queen—and that our clients need to engage their customer communities where they live. That inspired the logical expansion of AD&Co with Studio A, which is committed to producing only the most engaging and authentic brand stories.”
Studio A will harness both AD&Co’s and Hall’s deep expertise in the lifestyle sector, as content creators and avid consumers. Specializing in reaching audiences where they spend their time, the studio is immersed in social media, pop culture, and current trends, expertly crafting visuals, language, and storytelling to reinforce client brand identities and cut through the noise.
Studio A debuts with the “This Is Me” campaign for Love + Craft + Beauty, a brand dedicated to embracing and promoting diversity within the beauty space. “This Is Me” highlights Gen Z’s affinity for radical self-expression that allows individuals to tell their own stories, free from labels, using beauty and fashion as tools of authenticity. The campaign showcases models celebrating their unique qualities to present... Read More