Adam Isidore has joined The Mill New York as executive producer of brand partnerships. His past roles include VP/executive producer at Charlex, New York, where he ran the high-volume Verizon account, and prior to that VP/exec producer at BBDO New York, where he oversaw production on Cingular Wireless (now AT&T) while also working on such accounts as AOL and Visa.
Before his five-year run at BBDO, Isidore ran his own production company, Red Barn Films, where he produced and directed long and short-form films. He broke into the business as an in-house editor at what is now Saatchi & Saatchi New York.
“I know what it’s like to run the production of a large brand from two perspectives–the post and agency side,” Isidore says. “It’s easy for me to empathize with what the agencies are going through. First and foremost, it’s about great work. But you also have to be detail-obsessed, nimble, flexible, understanding and patient. A large part of my focus is to find ways to enhance our partnerships. While we will continue to excel at the FX work we do–especially at this time of year with the Super Bowl–there are many other components The Mill can offer. We’ll do more full-service brand work, jobs that require creating content and developing new technologies for delivering content to the wide array of different screens consumers now use.
Alistair Thompson, managing director of The Mill N.Y. cited Isidore’s “unique understanding and empathy for the challenges agencies face dealing with brand accounts that require high volume, quick turnaround times and getting things done as efficiently as possible. We believe that combining Adam’s wealth of experience in this area with The Mill’s continual desire to evolve best-quality creative solutions provides a compelling offering for agencies looking for a brand account partnership.”
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More