Jared Yeater promoted to managing director; Krystina Wilson joins as EP; Andrew Sommerville upped to head of production
Jared Yeater, executive producer of The Mill’s studio in Chicago, has been promoted to managing director. The move coincides with the arrival of Krystina Wilson from The Mill in New York as executive producer alongside the promotion of sr. producer Andrew Sommerville to head of production. Wilson is a former EP of Method Chicago and Sommerville a producer with The Mill in London before moving to Chicago for the opening of the new studio a year ago.
Robin Shenfield, The Mill’s CEO, noted, “One year after launching, we are celebrating the incredibly warm welcome we have been given by strengthening the team and recognizing the fantastic role that Jared has played in building and leading The Mill Chicago.” Shenfield added, “We served our Midwest clients for many years from our studios in New York, Los Angeles and London but it was a big step for us to open in Chicago. We now have some great work under our belt and an amazing team of forty in place.”
Regularly, The Mill in Chicago taps into talent and resources from across The Mill’s global network, but Yeater emphasizes the work that has gone into assembling the right local team and their ability to respond to demand in the Midwest. “Having a strong team here in Chicago has been critical,” he said. “Half the staff in our Chicago studio relocated from other Mill locations and this has given the office a strong and distinctive global flavor.”
Yeater joined The Mill in New York in 2010 and will also serve as a member of The Mill’s group executive board helping to develop strategy across the business.
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More